With inventory stretching across every corner of the digital ecosystem, Microsoft knows the real challenge isn’t reach—it’s reliable, unified measurement. Marc Dudzic, Partner Sales Executive for Global Ad Tech Partnerships at Microsoft, shares how Microsoft’s advertising business is harnessing its data technology and working with partners like iSpot to bring transparency and third-party validation to cross-platform campaign performance.
Inventory Scale, Integration, and a Need for Trust
Following Microsoft’s acquisition and integration of Xandr, the company has built a powerful advertising engine spanning Bing search, native, mobile, in-app, and even in-console inventory. According to Dudzic, Microsoft’s preferred access to its own diverse owned-and-operated inventory is a key differentiator—offering scale across channels while simplifying the process for advertisers.
But in today’s fragmented media environment, access alone isn’t enough. “Measurement is as important as it has ever been,” Dudzic explains. “Particularly in the CTV space, the lack of unified data transparency makes measurement exponentially more difficult than previously.”
As a neutral third-party, iSpot delivers the unified performance validation today’s advertisers demand. Instead of relying solely on internal reporting, brands get a clear, objective view of how their campaigns perform—across Microsoft’s inventory and beyond. It’s how Microsoft is bringing consistency, transparency, and trust to its customers. Whether buyers are leveraging Microsoft’s own tools or running multi-platform strategies, iSpot brings those touchpoints together into one measurement framework—creating clarity in a complex ecosystem.
This collaboration reflects a shared mission: delivering trustworthy, outcome-based measurement at scale to help brands succeed in a cross-platform world.