Streaming services continue to prioritize subscriber growth and customer retention, but Q3 presented unique challenges due to entertainment industry disruptions. Enter football season, which gave many of the NFL’s media partners a valuable opportunity to attract streaming service sign-ups through promos. In Q3 2023, NFL games delivered 9% of TV ad impressions for streaming services… Read More
Earlier this year, the Independent Streaming Alliance (ISA) – which counts Allen Media Group, Chicken Soup for the Soul, Scripps, Vevo, Tastemade and Trusted Media Brands as members – announced that it had tapped iSpot as its official measurement partner. The alliance chose iSpot because it needed third-party measurement that was trusted, transparent and always-on… Read More
Leading mutual insurance company, Amica, found broader unique audience reach beyond linear TV when it expanded ad efforts to streaming environments. Using iSpot Unified Measurement, Amica analyzed the incremental reach and performance of ads running across linear TV and major streaming providers. iSpot Unified Measurement analysis determined the brand’s streaming ads converted at a 6x… Read More
The Independent Streaming Alliance (ISA) announced its formation this week, and that it has selected iSpot as its measurement partner. The ISA, which includes launch members Allen Media Group, Chicken Soup for the Soul, Scripps, Vevo, Tastemade, Trusted Media Brands, Future Today, KewliTV, FrndlyTV, and more to come, will use iSpot to measure the unique… Read More
As part of iSpot’s mission to constantly evolve TV measurement, we’re excited to announce a strategic investment in TVision Insights, the innovative audience panel technology company that is fueling greater transparency and diversity of choice in a rapidly transforming TV industry. With this investment, iSpot gained a variety of exclusive rights to integrate co-viewing insights… Read More
We are pleased to announce that we have entered into an agreement with Conviva to bring network streaming data into iSpot’s cross-screen program and ad measurement platform. As you may know, iSpot measures TV ads across all of linear TV, VOD, time shifting and more, with a unified measurement platform for bringing all the verified… Read More
The way people watch TV has changed for good. Recent research by eMarketer found that 73.1% of US households already consume OTT video.(1) TV advertisers are taking note and shifting more spend to cross-platform TV campaigns to stay ahead of the curve. Nowadays, media buyers are allocating nearly 50% of their video budget to streaming… Read More
First-Ever Unified Cross Platform Measurement of America’s Biggest TV Event Reveals Average Minute Audience of 121 million Half Time Show Gives In Home Viewing a 12% Lift of 10.5 million People Super Bowl and Olympics Accounted for 69% of All TV Ad Impressions on February 13 Feb. 15, 2022 — Bellevue and New York City… Read More
Advertisers Perceptions reports that about a quarter of TV advertising budgets are going to streaming this year (1). Based on daily conversations with many top TV advertisers we’ve found that although cross-platform campaigns are quite common, honing in on the right audience and effectively maximizing the reach of streaming ads is shockingly challenging without a… Read More