TV and video advertising is undergoing a fundamental transformation. Proxy metrics are giving way to real business outcomes, with iSpot and Paramount leading the charge. Goodbye Guesswork, Hello Outcomes For years, marketers have relied too heavily on reach, frequency, and GRPs—metrics that, while useful, don’t always connect the dots to what really matters: business results…. Read More

Streaming or linear—where are top advertisers winning the battle for attention? We ranked the top 10 brands by share of voice on each platform. With 60% of smart TVs solely streaming content in Q2 of last year, tracking competitors on linear or streaming alone means overlooking a massive share of the market. Bottom line: unified,… Read More

As more viewers cut ties with linear TV and turn to streaming, advertisers are reworking their approach to stay in front of the audiences that matter most. Ben Sylvan, VP of Data Partnerships at The Trade Desk, weighs in on the shifting TV landscape, how advertisers can optimize their media mix with CTV, and why… Read More

In today’s rapidly maturing TV streaming landscape, advertisers need holistic measurement that showcases the impact of advertising campaigns  to drive meaningful business outcomes. That’s why we are excited to announce the next chapter in our partnership with Roku – the leading streaming platform in the media ecosystem. Since announcing the first-of-its-kind partnership last year, iSpot… Read More

It’s no secret that streaming video–and the consumer changes this technology has brought to the industry–represents a measurement challenge. Streaming is also a huge opportunity for publishers, agencies and brands seeking to capitalize on these viewers within this nascent media environment–so long as they have an accurate manner of measurement, of course. To help their… Read More

While consumers prepare to welcome all things fall, many marketers have their sights set further ahead, wrapping up their 2024 holiday season campaign plans. With content consumption habits and the media landscape evolving at breakneck speeds, these marketers can’t just plug in last year’s holiday playbook and expect the same results.  One major shift on… Read More

As streaming continues to drive a habitual change in how consumers access content – and poses a huge opportunity for publishers, brands, agencies and marketers to connect with those consumers – it’s mission critical for the industry to have a clear and accurate way of measuring this ecosystem. To help their own clients understand the… Read More

With streaming becoming the predominant way for consumers to connect with the sight, sound and motion of engaging content, it’s also a must for marketers to understand how CTV campaign investments are performing incrementally against linear. That’s why at the beginning of the year iSpot – who works with 85% of America’s top 100 brands… Read More

The consumer shift from linear viewing to CTV represents a huge opportunity for all facets of the media industry – from media sellers and publishers to brands and agencies. That’s why we’re thrilled to announce our new, two-way data and measurement collaboration with Roku – the leading streaming platform in the media ecosystem today.   iSpot… Read More

It’s no secret that as streaming continues to expand its influence over audiences, trying to reach consumers with the right messages at the right time has befuddled advertisers and continues to do so. This past holiday season, even streaming platforms themselves got into the “spirit,” rolling out promos to capture subscribers to a great deal… Read More