Hims & Hers is making its Super Bowl 2025 debut with a sobering statement on the obesity epidemic in America while touting its weight loss medications at significantly lower prices than branded GLP-1’s. The ad has been released ahead of this year’s Big Game—and the brand has something to celebrate. With 47% of all viewers… Read More
Unilever’s Hellmann’s is rewinding back to 1989 for its fifth Super Bowl spot with a creative tribute to the iconic “When Harry Met Sally” dining scene at Katz Deli—featuring original stars Meg Ryan and Billy Crystal. While the brand’s 2024 “Mayo Cat” Big Game commercial also leaned into star power and humor, it didn’t quite… Read More
Molson Coors is making its third consecutive appearance in the Big Game, bringing a fresh spin to its “Choose Chill” mantra—while also stirring up pre-game excitement with a new celebrity (Timothy Simons) and the popular “Case of the Mondays” Coors Light stunt. However, the brand’s 2024 Super Bowl “Chill Train” sparked the strongest intent of… Read More
Reese’s, a Super Bowl Rookie last year, is returning to the Big Game for the second consecutive year. With a 30-second spot, the ad is expected to feature a runaway bride and a scooter-riding grandma in hot pursuit to find Reese’s Chocolate Lava Big Cup. The brand actually launched the new item a bit more… Read More
Returning to the Big Game after a two-year absence, Taco Bell’s 30-second ad will reportedly celebrate the brand’s biggest fans, some of whom showed up for the Live Más Drive-Thru Cams. While no product has been mentioned as the star of the Big Game ad, a teaser featuring Doja Cat (who also appeared in the… Read More
Booking.com is no stranger to the Super Bowl. With last year’s ad starring Tina Fey still running, the brand is returning to 2025’s Big Game for the fourth consecutive year. In fact, Booking.com’s 2024 Super Bowl ad generated the brand’s highest purchase intent over the past year. What made this creative so effective in driving… Read More
The NFL has seen a significant rise in female viewership over the past year, fueled in part by Taylor Swift’s headline-making appearances at games. During Super Bowl LVIII alone, her 12 on-screen moments reached an impressive 98.47 million viewers, highlighting her influence—especially among female fans. Taylor Swift’s Super Bowl LVIII on screen appearances. While Swift’s… Read More
In today’s fragmented world of live sports advertising, reaching audiences across various screens and platforms requires more precise measurement than ever before. Gone are the days of simple viewership reports. Brands now have the power to maximize the impact of cross-screen ads with modern measurement solutions that go beyond traditional metrics. How to Embrace a… Read More
FBS college football games generated 248 billion minutes of TV viewing in 2023. The 2024 season will see the most widespread changes to conference membership in many years as 14 schools switch leagues. Those changes will drive a massive reallocation in each conference’s share of TV viewing. iSpot examined college football TV viewing during the… Read More
Measurement Mavens is a thought leadership series from iSpot that celebrates TV measurement trailblazers, covering everything from creative success and streaming outcomes to currency and full-funnel performance. Live sports remain the most powerful TV content genre for brands to deliver ad messages to engaged and growing audiences. Despite major shifts in overall TV viewership, events… Read More
CBS Accounted for 36% of All TV Ad Impressions on Sunday Bellevue, WA – Feb. 12, 2024 – According to preliminary audience measurement estimates from iSpot, the simulcast of Super Bowl LVIII, which aired on CBS, Univision and Nickelodeon and streamed on Paramount+, Feb.11, 2024 from 6:40 p.m. ET to 10:46 p.m. ET, drew an… Read More
Stay on top of emerging Big Game ad trends as they unfold in our Super Bowl 2024 Ad Center, which features the latest teasers and pre-releases. As Super Bowl advertisers attempt to maximize the impact of their investment, many release their Game Day ads ahead of the on-field action. According to iSpot Creative Assessment, the 2024… Read More