The 88th Annual Academy Awards saw advertisers showing up and spending big – an estimated $2 million for each 30-second spot.
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Tag: Oscars
A powerful spot is overtaken by another powerful spot During the Oscars, Adobe debuted its impressive, artsy commercial, “Dream On.” The 60-second commercial barraged the senses with vibrant colors, striking graphics and a killer soundtrack. After its first airing, the commercial immediately secured second place, behind Adidas, on iSpot.tv’s most Engaging Ads of the Week…. Read More
The iSpot.tv team has been busy tracking social-media buzz around every TV spot that aired during the Oscars and the Oscars red-carpet pre-show. So which brands won? “Pepsi and Samsung were the clear winners for Oscar buzz around advertising,” says iSpot.tv founder and CEO Sean Muller. “Pepsi employed a Super Bowl-like strategy leading up to… Read More