With media budgets often stretching into the millions, optimizing every dollar spent sounds like a fantasy. In the latest edition of iSpot’s Measurement Mavens series, Lindsey Woodland, SVP of Client Data Services at iSpot, breaks down how it’s possible by targeting advanced audiences can help brands reduce inefficient spend and drive greater impact with their… Read More

With growing pressure to prove impact, linking brand awareness to ROI isn’t optional—it’s essential. In the latest edition of iSpot’s Measurement Mavens series, Mark Myers, Chief Commercial Officer at iSpot, shares his perspective on why full-funnel measurement is becoming the backbone of growth-focused marketing organizations. Smart brands recognize that measurement isn’t just about reporting—it’s a… Read More

In this Measurement Mavens interview, Jonathan Chin, VP of Customer Acquisition at SimpliSafe, shares how iSpot has become the brand’s “source of truth,” empowering his team with holistic audience and outcome measurement in a fragmented media ecosystem. SimpliSafe initially partnered with iSpot for competitive information, using the insights to shape its audience strategy based on… Read More

In this Measurement Mavens interview, Leslie Wood, Chief Research Officer at iSpot, shares insight into iSpot’s latest measurement and currency advancements. Having played a pivotal role in our recent JIC certifications, Wood leads her team of best-in-class researchers and data scientists with a passion for innovation and a belief in the power of people.   Wood… Read More

In this Measurement Mavens interview, Matt Sweeney, Chief Investment Officer at GroupM US, shares his thoughts on the future of content consumption and the vital role of cross-screen measurement. Consumers today curate their viewing habits more than ever before. Live TV is now primarily reserved for sports and news, while most other content is consumed… Read More

In this Measurement Mavens interview, Kyler Blackmore, Media Director at Balance of Nature, shares how his team uses iSpot for creative testing, audience measurement, and business outcome attribution. Blackmore highlights how analyzing the broader impact of ads on website traffic and business outcomes has allowed Balance of Nature to optimize their linear and streaming campaigns… Read More