The Roastmaster General is back, but this time Jeff Ross’ target isn’t a celebrity — it’s a “talking peanut with no pants.” That’s right, for its Big Game TV ad, Planters is putting Mr. Peanut in the line of fire and things are sure to get salty. Since the teaser debuted on February 1, “Jeff… Read More
Super Bowl Sunday is one of the biggest nights of the year for marketers, and these days the advertising action kicks off weeks in advance, with brands releasing teasers of their Big Game spots to stir up excitement and attention. Heineken got onto the field extra early this year, debuting a teaser for Heineken 0.0… Read More
Halloween is regularly one of the busiest times of year for candy, as brands want to be top-of-mind for shoppers loading up before trick-or-treating. But every candy product has its own approach to TV advertising around this time of year, as the last couple months have shown. Since Sept. 1, candy & gum brands have… Read More
After watching Cheetos’ “Can’t Touch This” commercial during the 2020 Super Bowl, we feared we’d never see a funnier ad in the Big Game. Another clever combination of humor, defining product truth, great script, and perfect song just seemed so improbable. Until 2021, when the Frito-Lay brand struck again during the Big Game and came… Read More
Likeability. The concept is pretty straightforward, but what defines how Likeable an ad is? Might the notion change from year to year, as fortunes, politics, and social issues fluctuate? Can anyone agree, and if so, what drives that feeling of liking an ad? With the Super Bowl being the ad world’s biggest stage, mass appeal… Read More
With bars and restaurants closed to indoor dining for much of 2020, and most live sports sidelined for months, Beer brands took a backseat. But with live sports back in full swing in 2021, along with successful initial vaccination rollouts, beer brands have spent 2021 sprinting back to TV. From Jan. 1-Aug. 15, 2021, Beer… Read More
For the first time in 37 years, Budweiser is not getting Super Bowl airtime. The brand’s decision (which doesn’t include all ABInBev brands) is part of a trend where legacy Super Bowl advertisers are opting out of the 2021 game. That’s right: This year Hyundai, Kia, Avocados From Mexico, Coca-Cola, Pepsi, and many more will… Read More
After a decade that’s seen Pepsi produce 11 Super Bowl ads, PepsiCo has announced that it will bench its flagship brand for Super Bowl LV. But Pepsi is still storming the big event as title sponsor of the halftime show starring The Weeknd, who appears in what is to date the most buzzed-about TV ad… Read More