For years, advertisers have struggled to identify a true connection point with how advertising and marketing dollars are spent with real-world business outcomes—like how a movie promo drove box office sales or a sales ad prompted in-store foot traffic. Building on last week’s news that iSpot developed and launched Outcomes at Scale to help the… Read More
McDonald’s returned to the Oscars stage in 2025, building on its Famous Orders campaign with a fresh twist. This time, a simple receipt became a storytelling device—one that highlights a universal truth: everyone has a go-to McDonald’s order. Even Michael B. Jordan and Julia Fox. The ad creative successfully grabs attention, blending crave-worthy brand cues… Read More
Unilever’s Hellmann’s is rewinding back to 1989 for its fifth Super Bowl spot with a creative tribute to the iconic “When Harry Met Sally” dining scene at Katz Deli—featuring original stars Meg Ryan and Billy Crystal. While the brand’s 2024 “Mayo Cat” Big Game commercial also leaned into star power and humor, it didn’t quite… Read More
Molson Coors is making its third consecutive appearance in the Big Game, bringing a fresh spin to its “Choose Chill” mantra—while also stirring up pre-game excitement with a new celebrity (Timothy Simons) and the popular “Case of the Mondays” Coors Light stunt. However, the brand’s 2024 Super Bowl “Chill Train” sparked the strongest intent of… Read More
Reese’s, a Super Bowl Rookie last year, is returning to the Big Game for the second consecutive year. With a 30-second spot, the ad is expected to feature a runaway bride and a scooter-riding grandma in hot pursuit to find Reese’s Chocolate Lava Big Cup. The brand actually launched the new item a bit more… Read More
Returning to the Big Game after a two-year absence, Taco Bell’s 30-second ad will reportedly celebrate the brand’s biggest fans, some of whom showed up for the Live Más Drive-Thru Cams. While no product has been mentioned as the star of the Big Game ad, a teaser featuring Doja Cat (who also appeared in the… Read More
Brands are constantly searching for innovative ways to maximize return on ad spend (ROAS). One brand, Balance of Nature, found a game-changing solution in iSpot. Kyler Blackmore, Media Director at Balance of Nature, recently discussed how the brand transitioned from a traditional advertising model to a data-driven approach that transformed its business. Watch the full… Read More
A large beer brand has done it again, setting a new standard for alcoholic beverage ads. During TV Disrupt 2024, a Senior Brand Manager for a leading beer brand took us behind the scenes to reveal what made this campaign so successful. Hosted by Peter Daboll, Chief of Strategy and Insights at iSpot, this session… Read More
Stay on top of emerging Big Game ad trends as they unfold in our Super Bowl 2024 Ad Center, which features the latest teasers and pre-releases. As Super Bowl advertisers attempt to maximize the impact of their investment, many release their Game Day ads ahead of the on-field action. According to iSpot Creative Assessment, the 2024… Read More
The battle to be America’s top beer was in full swing in Q3, as brands grew TV reach year-over-year. Beer brands’ household TV ad impressions were up 10.3% compared to Q3 2022. While sporting events certainly contributed to this increase, those were far from the only programming where audiences saw beer ads pouring in. For… Read More
In Q3, household TV ad impressions for consumer packaged goods* (CPG) climbed nearly 11% year-over-year on national linear TV. This growth comes from a similar increase in airings compared to Q3 2022. Notably, CPG brands spent the quarter leaning into program genres like drama & action, which have been effective at providing TV ad reach…. Read More
In today’s dynamic TV ad landscape, advertisers need to embrace evolving measurement strategies to gain a competitive advantage. Recently, at the ANA Data, Analytics and Measurement Conference in Chicago, Brad Feinberg, Vice President of Media & Consumer Engagement at Molson Coors, sat down with Steve Murtos, SVP of Brand Partnerships at iSpot, to discuss how… Read More