Tackling Obstacles in Advertising with Modern Streaming Measurement

Today’s TV audiences span across various platforms and screens – watching when and where they want. While this shift provides a sea of opportunity for marketers, the lack of precise and comprehensive measurement leaves limited confidence in streaming ad effectiveness.

Traditional audience measurement methods cannot provide the necessary streaming insights for both buyers and sellers. Meeting the demand for modern streaming measurement solutions is paramount to ensure accurate impression delivery and effective engagement with intended audiences.

Enter iSpot Streaming Measurement.

This first-to-market solution gives advertisers deep and immediate insight into the reach and quality of streaming media. 

Download “Tackling Obstacles in Advertising with Modern Streaming Measurement” now to unpack three common challenges in streaming advertising. In the whitepaper, you’ll learn about:

• The impact of co-viewing, continuous play, and deduplication on streaming ad performance.
• Today’s technological advances that power precise and comprehensive streaming measurement.
• How iSpot Streaming Measurement helps advertisers verify impression delivery, manage frequency across platforms and reduce wasted ad spend.