Buyer’s Guide to Future-Proof TV Measurement

The TV media landscape continues to evolve rapidly.

With audiences flocking to streaming services, marketers now have more choices than ever for where and how to buy TV advertising. Along with concerns around reach optimization, reporting delays, data accuracy and more, ad buyers are facing a complex environment that demands modern currencies to transact upon.

This playbook unpacks questions marketers will have around cross-platform success, evolving past legacy technology, and measuring streaming and linear TV ROI. Download to learn how you can future-proof your cross-platform TV measurement.

What’s inside:

• Challenges of cross-platform TV ad reporting
• Key questions for TV advertisers investing in streaming
• Requirements for future-proof TV ad measurement