What Is QSR Cooking Up On TV?

As live sports returned to normal last year, Quick-Serve Restaurant and Pizza brands adjusted their TV ads accordingly. After years of pandemic-related messaging on delivery and curbside options, TV ad creative from QSR and Pizza brands returned to promoting products and deals. 

Download this report to learn how the QSR industry approached TV advertising in 2022. You’ll get insights behind notable QSR and Pizza TV ad trends, including the networks, brands and TV creatives that have fared best so far in 2022.

Report Highlights:

• The top 5 most-seen QSR and Pizza brands in 2021 have retained those spots so far in 2022
• In 2022, KFC was the only newcomer to break into the top 10 most-seen QSR and Pizza brands
• The top QSR ads consistently used product close-ups in their visuals to drive desire among viewers