Travel Industry TV Advertising Takes Off In 2022

Consumers have been eager to vacation in 2022, and Travel brands have adjusted TV advertising accordingly. Over the first seven months of 2022, Travel industry est. national TV ad spend was up 130% year-over-year, while TV ad impressions jumped 61% YoY according to our new Travel industry TV ad report.

This report digs into which brands and individual Travel categories are driving TV ad impressions. You’ll also get insights behind the top networks and programs delivering Travel TV ad impressions, and the year’s most Likeable Travel video ad creatives so far.

Report highlights

• Choice Hotels was the most-seen TV advertiser through July, accounting for 7.19% of TV ad impressions despite the brand airing zero spots from Jan. 1, 2021-April 19, 2022.
• Travel brands targeted big TV tentpoles for advertising, with live sports accounting for five of the top six programs by share of TV ad impressions (led by the NBA at 1.44%).
• Travel Websites accounted for 38.2% of all Travel TV ad impressions, as the most-seen category within the Travel industry.