QSR Outcomes Ranker
Access the first-ever Outcomes Ranker from iSpot, debuting with a QSR focus and highlighting the ad creatives, genres, and dayparts driving measurable foot traffic in Q1 2025 beyond sports programming.
In Q1 2025, 70.5% of U.S. households visited a quick-service restaurant—and 84.4% were exposed to a TV ad from one of the most-seen QSR brands. But exposure alone isn’t enough.
The QSR Outcomes Ranker Report dives into what actually moved the needle, revealing the top-performing creatives, dayparts, and genres based on real-world foot traffic lift among the most-seen QSR brands. Informed by iSpot’s third-party verified outcomes data, it’s a snapshot of what’s driving measurable results across one of TV’s most competitive categories.
To surface new opportunities, the report intentionally looks beyond sports to spotlight often-overlooked genres that delivered strong foot traffic impact. From Subway’s value-driven promos to Chick-fil-A’s humor-driven storytelling, see what’s working right now to turn attention into action.
Inside the Report
- Top 10 ad creatives ranked by foot traffic lift.
- Dayparts that delivered the highest foot traffic lift.
- Genres that outperformed campaign averages by over 6x for leading QSR brands.