Q3 CPG TV Advertising Rundown

For CPG brands, est. national TV ad spend and ad impressions have continued to drop from pandemic peaks. However, some CPG ad trends have also remained intact. Prior to the pandemic, many of the top CPG advertisers trended toward sports drinks, candy and snacks. But since 2020, cleaning and cosmetic products have become the predominant brands in the larger CPG industry.

Download this report to learn how the CPG industry approached TV advertising in Q3. You’ll get insights behind notable CPG TV ad trends, including the networks, brands and TV creatives that have fared best.

Key Takeaways from Q3 2022:

• Downy, Tide and Ensure claimed the top spots among the most-seen retail brand
• Blue Buffalo jumped into the top 10 from No. 26 in Q2 with a 32.9% increase in impressions
• Bounce landed the most likeable spot