Q3 QSR TV Advertising Rundown

Q3 national TV ad spend was at its lowest level since the start of 2021 for QSR brands, but ad impressions still climbed quarter-over-quarter. Subway accounted for nearly 18% of all QSR brand TV ad impressions during Q3. While Arby’s sits second, it was also one of TV’s biggest risers across all categories in Q3 – jumping from No. 39 to No. 12 by impressions overall.

Download iSpot’s Q3 QSR report today for a deeper dive into brand and creative performance from last quarter, plus emerging advertisers, top programs, and more.

Key takeaways from Q3 2022:

• Subway, Arby’s and Wendy’s claimed the top spots among the most-seen QSR brand
• Cable networks delivered almost 15% more TV ad impressions YoY for QSR brands
• Dairy Queen, Wendy’s and Taco Bell landed the most likable QSR TV creatives