Q1 TV Ad Rundown

TV advertising in the first quarter is always action-packed, with major tentpoles like the Super Bowl and March Madness dominating the airwaves. Add in the Winter Olympics overlapping with the Big Game like in 2022, and TV audiences get an even more exciting Q1 than usual.

Take a look back on this pivotal quarter in TV ad measurement. From top advertisers and industries, to show, network and daypart trends, this Q1 report highlights a wide range of insights that can only be obtained from iSpot’s real-time measurement of every second of every single ad on TV.

Report highlights include:

• Live sports accounted for over 20% of TV ad impressions on new-airing programming, fueled by the NFL, Men’s College Basketball and Winter Olympics.
• TV ad impressions for theatrical releases rose by over 100% compared to Q1 2021, as studios promoted films like Uncharted, Dog, The Batman and more.
• TV ad impressions were up 57% YoY for job sites, as ads emphasized tentpole events like the NFL Playoffs and NCAA Men’s Basketball Tournament.