Q1 2026 Retail Video Ad Snapshot
Unified across creatives, audiences, and outcomes: showing what drove retail video ad performance in Q1.
Retail advertisers got more selective with spend—and more deliberate with impact in Q1 2026. Strategies became more layered, balancing broad reach with targeted extension, while creative had to work harder to stand out in a value-driven consumer environment.
Notably, conversion performance remained competitive across both streaming and linear, reinforcing the importance of a coordinated, cross-platform approach.
Our latest snapshot breaks it all down, including the creatives driving the strongest Likeability, top brands by streaming impression SOV, and the publishers delivering the highest web conversions. It’s a focused look at how retail advertisers are aligning creatives, media, and outcomes to drive performance.
Q1 Retail Insights Include:
- Creative: Top ads from La-Z-Boy and PetSmart drove +20% to +19% above norm Likeability by pairing value with standout execution.
- Audience: Amazon, Kohl’s, and Lowe’s ranked strongly across both streaming and linear impression share of voice.
- Outcome: Disney streaming properties led 7-day web conversions at 4.31%, but linear networks like ESPN2 (2.96%) kept outcomes competitive across platforms.