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NBA 2022-23 Season TV Transparency Report

Inside the Report

The NBA had an even brighter spotlight during the thrilling 2022-23 regular season and playoffs as live sports continues to become increasingly important for linear TV viewership. 

But which brands and industries took advantage of the Association’s ability to deliver large-scale reach for ad campaigns? And which teams were regularly involved in the NBA’s top games by TV ad impressions?

iSpot’s latest TV Transparency report jumps into every major narrative from this past NBA season. Download now for the biggest takeaways – from the top advertisers and most likable commercials, to emerging brands, and the top regular season games and playoff series for ad impression deliveries.

Report takeaways include:

  • Regular season NBA games on ABC, ESPN, NBA TV and TNT delivered 6.7% more household TV ad impressions year-over-year.
  • Before the start of the Finals, 2023 NBA Playoff games delivered nearly 23% more impressions year-over-year.
  • The NBA accounted for 54% of primetime TV ad impressions on ESPN and TNT, from Oct. 18, 2022-June 12, 2023.