How Insurance Brands Cover TV in 2022

Inside the Report

Insurance brands are some of the most-seen on TV, with a Q4/Q1 selling cycle that aligns with top programming like the NFL and consistent need from consumers. As a result, these experienced advertisers are a steady presence from quarter-to-quarter, as will be the case once again this fall.

Download this industry report to learn all about how Life, Health, Auto & General Insurance brands approached TV advertising during the first half of 2022. Inside, you’ll get key insights around Insurance advertiser trends like top brands, networks and TV creatives, plus quarterly impressions and spend movement across the industry.

Report Highlights:

  • Liberty Mutual was the most-seen Insurance advertiser on TV during 1H 2022, with 17.99% of the industry’s ad impressions.
  • During the first six months of 2022, Insurance brands’ share of overall TV ad impressions declined year-over-year, from 6.78% to 5.57%.
  • Liberty Mutual wasn’t just the most-seen Insurance brand on TV in H1 2022 – the brand also had the most likable video creative.