Cannes Lions 2023 Preview: Top Emotionally-Charged Video Ads

Eliciting emotions can dictate success at Cannes Lions, but also informs whether advertisers are able to drive brand affinity and meaningful business results. And while consumers are not members of the Cannes Lions jury, insights into what makes an emotional impression on audiences can empower more compelling – and effective – video ad campaigns that drive results.

This report sheds light on some of the most emotionally-charged video ads since the 2022 Cannes Lions Festival, as measured by iSpot’s Creative Assessment. Uncover data-driven insights behind the creative aspects that made these video ads impactful with US viewers and analyze the “why” behind their performance.

What’s Inside:

• Top video ads across 4 emotional measures: Funny, Heartfelt, Storytelling and Ingenuity
• Ad performance benchmarked against category norms across Likeability, Attention and Brand Recognition metrics
• Analyses to provide insight into the  “why” behind ad performance