2023 Upfronts Survey Results

iSpot surveyed over 500 marketers across TV’s top advertising sectors, and found that more than 30% of participants intend to spend more or much more at the upfronts this year compared to last year. Get more insights on how brands, advertisers, and agencies are preparing for the TV upfronts this year with our comprehensive 2023 survey report.

What’s inside: 

• Which streaming platforms are TV advertisers allocating upfront spend to?
• What kind of data are TV advertisers receiving from streaming partners?
• What percent of TV advertisers are interested in transacting on non-Nielsen currencies?