2022 Upfront Survey Report
Inside the Report
iSpot recently surveyed over 170 respondents from 90 of the largest TV advertisers and found that 28% are allocating more than 20% of their upfront budget to streaming platforms, which is a 300% increase from last year’s survey. See exactly which streaming platforms are most popular with leading brands and more in our 2022 survey report.
- Which streaming platforms are TV advertisers allocating upfront spend to?
- What kind of data are TV advertisers receiving from streaming partners?
- What percent of TV advertisers are interested in transacting on non-Nielsen currencies?