2022 TV Advertising Year-In-Review

2022 was a year of monumental moves in TV. Streaming viewership surged in 2022, and advertisers started moving toward CTV to follow migrating audiences and maximize ad spend efficiency during economic uncertainty.

And yet, traditional linear TV still delivered a massive amount of reach and engagement for advertisers: trillions of ad impressions, hundreds of thousands of new commercials, thousands of brands and hundreds of industries all found their way into the homes of viewers.

This 2022 recap features an in-depth look at the year in TV, honing in on the biggest trends that emerged across linear and streaming. The report is packed with valuable insights and innovative cross-platform measurement strategies for brands and agencies looking to elevate creative and media plans and maximize TV ad budgets in 2023. 

What’s Inside:

• A deep dive into 4 of the biggest trends that shaped TV advertising in 2022 and what those mean for advertisers in 2023
• Rankings for the top networks, programs, genres, industries and brands by TV ad impressions
• The most likeable, inspiring and funniest TV ad creatives as measured by iSpot’s Ace Creative Assessment
• A monthly breakdown to help advertisers unpack the key moments that shaped 2022, while perhaps holding clues for planning the year ahead as well