1. Resources
  2. Reports

2022-23 NFL Regular Season Report

This report breaks down TV ad trends and highlights for the 2022-23 NFL regular season, including emerging advertisers, top brands by impression share-of-voice, most-seen games and most-likeable creatives from NFL sponsors.

Download the Report

Please only enter numeric values
By submitting this form, you agree that iSpot will process your personal information per our Privacy Policy and Terms of Use. You may opt out of marketing emails at any time.
Download Report

The 2022-23 NFL regular season began a seismic shift: moving from linear to streaming. Amazon Prime began its exclusive broadcasting of Thursday Night Football (aside from week 1 and Thanksgiving). But that didn’t sway momentum on linear TV. In fact, linear TV ad impressions increased over 5% compared to the 2021-22 regular season. 

This report breaks down TV ad trends and highlights for the 2022-23 NFL regular season, including emerging advertisers, top brands by impression share-of-voice, most-seen games and most-likeable creatives from NFL sponsors. 

Key takeaways include:

  • The NFL accounted for 14.7% of new-airing TV ad impressions during the regular season (vs. 13.6% in 2021-22).
  • Expedia's NFL TV ad impressions rose more than any other brands' in 2022-23, climbing by 738x YoY.
  • Sports betting brands continued to grow during 2022-23, with 15% more impressions during NFL games YoY.

Download the Report

Please only enter numeric values
By submitting this form, you agree that iSpot will process your personal information per our Privacy Policy and Terms of Use. You may opt out of marketing emails at any time.