Understanding the True Lift of TV
Inside the Report
![Tripadvisor Case Study](https://hub-cdn.ispot.tv/blog/wp-content/uploads/2020/12/15152152/tripadvisor_coverpage_casestudy.png)
Tripadvisor needed to understand which TV networks generate the most incremental revenue per advertising dollar.
Tripadvisor needed to understand which TV networks generate the most incremental revenue per advertising dollar.