Why Precise Audience Targeting is Essential to Your B2B CTV campaigns

Join Ad Age for a live webinar exploring the impact of precise audience targeting in B2B CTV campaigns. Hear directly from Salesforce (the buyer), LinkedIn (the seller), and iSpot (the measurement provider) on how Salesforce tapped into LinkedIn’s first-party professional audiences to not only reach their target decision-makers, but to also understand how in-target exposure compared to other participating publishers. The session will unpack the value of publisher-level incrementality and what it means for optimizing future CTV investments.

Speakers

• Lauren Firebaugh  – Sr Director of Global Brand & Campaign Insights at Salesforce
• Chuck Taylor – Global Client Executive at LinkedIn
• Stu Schwartzapfel – EVP Media Partnerships at iSpot