The Efficiency Curve: Cross-Platform Research Revealed, with LG Ad Solutions

Despite CTV’s projected ad-spend growth of 10% through 2027, linear continues to drive most TV ad impressions, highlighting the challenge of effectively allocating dollars to minimize waste and reach their audience.

Dive into new research with Monica Longoria, Head of Marketing Insights at LG Ad Solutions and David Coletti, VP of Sports Insights and Strategy at iSpot as they underscore the need for more precision in media planning – as well as ways to get there.

Discover iSpot’s groundbreaking study for LG Ads, The Efficiency Curve, revealing best practices for optimizing media mix across platforms to boost conversions and drive stronger performance with cross-screen TV and video campaigns.