The Case for Precision in Modern Measurement

In this session from TV Disrupt 2024, Dave Coletti, VP of Sports Research and Insights at iSpot.tv, reveals cutting-edge research that showcases the nuances of audience measurement in sports, stressing the importance of precision and adaptability in capturing and analyzing viewer engagement. Coletti’s insights highlight the challenges and opportunities within sports media, demonstrating the sophisticated measurement tools needed to optimize advertising performance in this sector.