MediaPost Brand Insider Summit CPG

Heading to MediaPost’s Brand Insider Summit CPG? Join iSpot on May 19th in Nashville, Tennessee for our session led by Wes Howard, Brand Partnerships Senior Account Executive. 

Leading with Data: Outperforming Competitors in CPG Advertising

CPG brands are locked in one of TV and video’s fiercest battles — competing for shopper attention across linear, streaming, and digital platforms. In this crowded landscape, maximizing reach and ROI efficiently is critical — and gaining visibility into competitors’ creative and media strategies can be a powerful edge. To rise above the noise, brands must harness large-scale data and actionable insights to align creative and audience strategies for greater brand and business impact.

Join this session to explore how leading brands are leveraging advanced measurement tools and technology to break through the clutter, outmaneuver competitors, and optimize reach and frequency.