The 1990s aren’t just a trend anymore—they’re a full-blown cultural resurgence. And if you’re a Pringles fan, get ready for a delicious trip down memory lane. The snack brand is digging deep into its archives to bring back the famously sticky slogan, “Once You Pop, the Fun Don’t Stop.”
Teaming up with FCB New York to relaunch the campaign with a cheeky, Gen Z-friendly twist: “Once You Pop, The Pop Don’t Stop,” Pringles highlights the fun that happens when that can is opened. In the 15-second spot, “Do the Duck Lips,” the brand uses a bit of absurdist humor to engage a wide audience.
Here’s what iSpot’s Creative Assessment platform revealed on actual viewer response to the :15 spot.
The Details:
- The :15 “Do the Duck Lips” performed as well, or better, than the :30 spot in overall viewer response and persuasion:
- The :15 ad’s primary strength was its ability to break through and entertain, outpacing candy & snack 90-day norms in both Attention and Likeability. The engagement was driven by the Funny humor and Surreal visuals, the latter selected Single Best Thing about the ad at a rate well above the category benchmark and sparking Curiosity effectively.
- With Pringles branding exceptionally strong and clear (88% unaided recall; +15 pts over norm), follow-through on the healthy stated intent is likely. After a single exposure, 64% of all viewers reported increased likelihood of purchasing Pringles, with Desire above-norm.
- The :15 ad’s primary strength was its ability to break through and entertain, outpacing candy & snack 90-day norms in both Attention and Likeability. The engagement was driven by the Funny humor and Surreal visuals, the latter selected Single Best Thing about the ad at a rate well above the category benchmark and sparking Curiosity effectively.
- While the :30 form did not evoke positive intent at the same rate as the :15, this spot proved to be more engaging to older males 21+ (among whom the :15 met, but did not exceed, normative response):
- The :30 also resonated more successfully among viewers with children in the household, suggesting an opportunity to rotate the two ads, or target the :30 to these audiences to conserve budget.
- However, the :15 was particularly convincing overall, with a 36% Top Box intent rate that outpaced the average by +6 pts.
- The :30 also resonated more successfully among viewers with children in the household, suggesting an opportunity to rotate the two ads, or target the :30 to these audiences to conserve budget.
- Second-by-second trace reflects a notably stronger engagement level among 16-20’s with the :15 creative while 36–49-year-olds were the most committed when viewing the :30 spot:
- Sentiment on the shorter form “Do the Duck Lips” reveals that the duck lips concept resonated strongly as funny, clever, and entertaining (reflecting overall Love It response), with the unexpected twist of ducks carrying the person away cited as hilarious in multiple comments.
- The ad evoked positive childhood memories (Nostalgic) and felt authentic and relatable to multiple generations, as intended.
- For some, the sensory elements enhanced Desire for the product, with the crunching sound at the beginning catching attention and the visual appeal of the chips sparking hunger.
- Of course, for a smaller portion of the audience, the humor felt “weird,” “silly,” or didn’t make sense, with a few mentioning annoyance or that it detracted from the product.
- Sentiment on the shorter form “Do the Duck Lips” reveals that the duck lips concept resonated strongly as funny, clever, and entertaining (reflecting overall Love It response), with the unexpected twist of ducks carrying the person away cited as hilarious in multiple comments.
Sample comments on the “Do the Duck Lips” :15
“The ASMR in the beginning with the crunch of the chip got my attention. Then, the duck lips with the chips was unexpected and cute which held my attention longer. Great ad overall.”
Female 36-49
“I genuinely thought this was a good ad. Good job, Pringles. I think the ducks carrying away the man on the bench was hilarious.”
Male 21-35
“Great ad. Great ideas orchestrated. It really got my attention and made me crave Pringles.”
Male 16-20
“It is a silly ad about Pringles and reminded me of when I was a kid doing the same thing with them.”
Female 50+
“This ad was super nostalgic, like old ads you would see on TV in the 2000. It was funny and honestly brings me back to when I had Pringles as a kid and would do duck lips.”
Female 16-20
“It was funny and really, that’s what brands that are well known like Pringles should do to just remind people of them. Everyone knows what Pringles are. Everyone knows what Pringles taste like. So just throw out a funny ad now and again to remind people ‘Hey, you like Pringles’ and make it funny.”
Male 36-49
“I found it hilarious! It also made me want to have a few Pringles. It’s a good thing I have some in my cabinet. I think I’ll eat them now.”
Female 36-49
“I thought it was really funny and showed how to have fun with one of America’s favorite snacks. Duck lips are a classic Pringle move.”
Female 21-35
“That was a funny commercial. ‘Show her the duck lips’ and then the ducks compromised him in being their king and flew away.”
Male 36-49
“I thought it was very funny and cute. I would probably be more inclined to buy from them after watching that video.”
Female 16-20
- iSpot Media Measurement reports a near-total favoring of the :15 “Do the Duck Lips” on linear over the two weeks ending 10/30/25 (ads launching on 10/20/25), with the new campaign also dominating brand Impressions on streaming:
- Over this period, Pringles held a 7.7% SOV on linear (Impressions), and the :15 was the second-most seen spot behind Nature Valley’s “Jealousy” :15.
- The :15 “Do the Duck Lips” outpaced multiple competitive snack ads released over the past 90 days prior to its launch, suggesting opportunity to increase budget for a higher SOV, if possible:
- Pringle’s new campaign stood out for both the Funny humor and the Curiosity it evoked vs competitive ads.
- The :15 “Do the Duck Lips” was in range of several of your past Super Bowl ads in overall response (save for bringing viewers new Information):
Pringles’ campaign successfully leverages nostalgia and humor to both break through and re-engage consumers. Advertisers must pinpoint the creative that maximizes business outcomes and ensure its execution in the market is consistent with the highest potential ads.
Schedule a demo to find out how your brand can partner with iSpot to quickly solve both challenges simultaneously, delivering high-performing creative while boosting the effectiveness of planning and in-market execution to achieve—and outperform—campaign objectives.
Creative Agency: FCB New York