Last week we showed you the most-seen ads during the first six days of the Olympics; today we’re updating that list. From August 5-16, 393 brands have run 776 spots a total of 14,089 times, generating a whopping 14 million TV ad impressions, 12.7 billion of which were live. The industry ranking from last week… Read More
With the first week of the Olympics down, we took an updated look at the most engaging brands and ads to see what viewers are engaging with. Among brands, Nike leads the charge, followed by UnitedHealthcare and Samsung Mobile. When it comes to the most popular individual commercials, UnitedHealthcare takes the gold, thanks to its… Read More
With the Olympics in full swing, we took a look at the brands spending the most across NBCUniversal’s Rio broadcasts. Auto makers lead the way — specifically BMW (4% of the estimated total spend) and Chevrolet (3.6%). GEICO (3.1%), Samsung Mobile (3%) and VISA (2.7%) round out the top 5. But when it comes to… Read More
With the kind of ad volume we’re seeing during the Olympics telecasts across NBC and its sister networks (NBC Sports, USA Network, BRAVO, MSNBC and CNBC), just about every conceivable type of industry is represented — but some categories and brands are standing out as the biggest, most enthusiastic backers of Rio 2016 programming. Across… Read More
The final in-game numbers are in! On Super Bowl Sunday 62 brands came to play, airing 97 unique Super Bowl commercials. By compiling the resulting data across every ad, we have a clear view into how Super Bowl advertising performed overall.
November marked the release of four much-awaited games: Fallout 4, Star Wars: Battlefront, Rise of the Tomb Raider and Call of Duty: Black Ops III. Combined, they spent a total of roughly $46 million on TV advertising in November and each snagged top spots on our engagement charts. But they have more than their spend… Read More
Xbox and PlayStation are the kings of the eighth-generation console war. Each have dedicated followings and loyal fans, but when competing head-to-head, which one of these gaming titans comes out on top with its online presence? Who’s getting the most favorable reception and the biggest digital buzz for their ad dollars? We decided to dig… Read More
Sixty-three brands turned out to advertise during Sunday night’s Primetime Emmy Awards, but Samsung came out as the big winner of the night earning 33.85 percent iSpot.tv Digital Share of Voice* and over 8,000 online searches. Airing four spots for its Note5 and Galaxy S6 Edge phones, Samsung overshadowed the night’s other major advertisers, including… Read More
Football season is back and so are the ads. During last Thursday night’s 2015 NFL Kickoff between the New England Patriots and the Pittsburgh Steelers, 84 brands aired 144 ads for a total estimated ad spend of $37,024,217; a roughly 12 percent increase from the previous year.* In addition to spending more, advertisers also used… Read More
Industry leaders might get all the glory, but challenger brands are the ones to watch. Without the pressures to maintain that top spot, challenger brands can take risks. Kia, whose bold hybrid advertising has featured everything from hip-hop hamsters to Blake Griffin, is a prime example of a challenger brand that has used its position… Read More
An incredibly competitive landscape, often cutthroat advertising tactics, and ever-evolving products make the wireless industry a particularly tough one. AT&T, Sprint, Verizon and T-Mobile are always looking for new ways to get ahead of one another, but what really leads to success?
With a noticeable increase in ads aimed toward empowering females and challenging gender stereotypes, this could very well be the year of the woman in the eyes of advertisers. So far in 2015, we’ve seen several companies take part in the femvertising marketing approach, connecting with TV audiences while earning brands recognition and massive online… Read More