Every year when the pricing comes out for the Super Bowl everyone asks the same question “Is it worth it?” When the ratings come in and the social media channels are all filled with Super Bowl chatter, people will at least agree that Super Bowl ad was good for driving awareness. Now, we can tell something the… Read More
Get the full recap of this year’s top performing Black Friday ads. Each year, big brands spend millions of TV advertising dollars to target holiday shoppers. Our latest report investigates the strategies and trends used to reach this audience, analyzes the top-spending advertisers & top-performing ads, while also providing a year-over-year comparison of the holiday… Read More
Following Three Years of Product Development of Ad Measurement Products that leverage Smart TV Technology from Inscape, iSpot.tv Makes Major Bet on TV Attribution and Attention Currencies Seattle/San Francisco/New York — December 13, 2017 — iSpot.tv the leader in attention and conversion analytics for TV advertising, today announced it has deepened its partnership with VIZIO’s… Read More
iSpot has just been ranked the 9th fastest-growing technology company in North America on Deloitte’s 2017 Technology Fast 500! The Deloitte Technology Fast 500 awards acknowledge companies who, while experiencing rapid growth, successfully combine technological innovation and entrepreneurship to reset industry standards and change the way business is carried out. We’ve spent the past five… Read More
We’ve introduced a new Attention Analytics product module into our platform. This product makes it easy for TV advertisers to see when viewers are tuning out or growing tired of specific creatives, and is comprised of 3 critical metrics: Attention Score Attention Score measures viewer attention, based on a viewer’s tendency to interrupt an ad… Read More
During Black Friday 2015, when it came to eyes on screens, retail giant Walmart was King. With 4.7 billion impressions during the month of November, Walmart had more than twice the impressions of other retailers. Target, Macy’s, and Kohl’s leaned on TV advertising to spread their own brand of cheer. Each brand received over 1.5 billion impressions but… Read More
Television’s effect during the holidays isn’t just limited to offline purchases. Online sales have increased by “double digits” according to Reuters, and TV plays a huge role in influencing that digital behavior. Target, ranking third for impressions but number one for digital engagement, knows this better than anyone. By using commercials as a catalyst for… Read More
From Aug. 24 to Nov. 23, Samsung Mobile generated 2.5 billion TV ad impressions and spent an estimated $86 million while taking almost a month off from TV advertising in between. Strong creative held viewers’ attention with an average view rate of 88.5%. In spite of an initial Samsung Note 7 recall on Sept. 2,… Read More
The 68th annual Emmys on ABC featured 58 different brands showing 84 different unique ads. Among the 169 ad airings, the auto, electronic and pharma industry ads led the way. All told, TV ads appeared on screens 316,897,573 times — 304 million of which were live or same day. View rates for brands were 87.2%… Read More
Inside the Report While athletes across the globe competed in Rio – Nike, UnitedHealthCare, Samsung, GEICO, McDonald’s and others competed (and spent $1.2 billion) for the attention of viewers on TV screens back home. The 2016 Olympic games saw 420 brands run 883 different creatives, ranking in 18.7 Billion TV ad impressions with 20,124 airings…. Read More
At the beginning of this week, we gave you a look at the brands and ads with the most digital buzz during Olympics programming; today we’re updating that ranking. Among brands, Nike is still winning gold, but Samsung Mobile has surpassed UnitedHealthcare, while McDonald’s has risen above GEICO. Looking at the most popular individual commercials,… Read More
Last week we showed you the brands that are spending big on Olympics programming, plus the ads with the most spend; today we’re updating that list as the games near the finish line. Automakers still top the chart, but Chevrolet (3.6%) has surpassed BMW (3.3%) for the brand with the highest estimated spend. GEICO comes… Read More