Football season is back and so are the ads. During last Thursday night’s 2015 NFL Kickoff between the New England Patriots and the Pittsburgh Steelers, 84 brands aired 144 ads for a total estimated ad spend of $37,024,217; a roughly 12 percent increase from the previous year.* In addition to spending more, advertisers also used… Read More
Industry leaders might get all the glory, but challenger brands are the ones to watch. Without the pressures to maintain that top spot, challenger brands can take risks. Kia, whose bold hybrid advertising has featured everything from hip-hop hamsters to Blake Griffin, is a prime example of a challenger brand that has used its position… Read More
An incredibly competitive landscape, often cutthroat advertising tactics, and ever-evolving products make the wireless industry a particularly tough one. AT&T, Sprint, Verizon and T-Mobile are always looking for new ways to get ahead of one another, but what really leads to success?
With a noticeable increase in ads aimed toward empowering females and challenging gender stereotypes, this could very well be the year of the woman in the eyes of advertisers. So far in 2015, we’ve seen several companies take part in the femvertising marketing approach, connecting with TV audiences while earning brands recognition and massive online… Read More
At the mid-way point of the 2015 FIFA Women’s World Cup, FOX, its advertisers, and competing national soccer teams, are all scoring and seeing results. FOX, who is covering the first of its four contracted Men and Women’s World Cups, is already seeing gains despite initial doubts. Advertising Age reports that inventory for the games… Read More
This week, Lane Bryant boldly set out to redefine sexy and embrace body diversity for women with its Cacique lingerie line. And, social media is loving every bit of it – curves and all. After only a few days, the campaign of big proportions is strongly influencing massive online buzz and has received more than… Read More
Southwest Airlines’ dancing bachelorette returns for another wedding season thanks to low cost one-way fares – and a very popular viral commercial. In less than a week, the Dallas-based airline invested approximately the same Estimated Spend as it did over the four-month life span of the first spot that also featured the dance floor diva…. Read More
Last week, GMC unveiled the first of three new ads as part of a new campaign designed to raise awareness of its low-profile truck brand, according to a March 2 article in Advertising Age. General Motors announced the new campaign will be the broadest advertising campaign for GMC within the past 15 years with a… Read More
Adidas kicked off the year with a fresh new approach, expanding outside of its soccer comfort zone with a spot that focused around golf. The commercial featured golf shoes fitted with Adidas’ Boost technology that is already featured in other Adidas footwear. Precisely two weeks later, Nike released its first commercial of 2015, also golf-related,… Read More
A powerful spot is overtaken by another powerful spot During the Oscars, Adobe debuted its impressive, artsy commercial, “Dream On.” The 60-second commercial barraged the senses with vibrant colors, striking graphics and a killer soundtrack. After its first airing, the commercial immediately secured second place, behind Adidas, on iSpot.tv’s most Engaging Ads of the Week…. Read More
According to a recent article in MediaPost, the 2015 Hyundai Sonata “has lost one striking differentiator: its looks.” Hyundai Motor America sales in October were down 6 percent while the overall sales in the auto industry improved 6 percent. This includes Toyota whose newly designed Camry is making waves in the opposite direction. The Sonata… Read More
McDonald’s launched a food transparency campaign with the intent on sparking an online dialogue across social media – and, it’s working, sort of. With its commercial titled “Our Food. Your Questions.,” the chain is opening itself up to the public asking for questions regarding the contents in its food, risking potential backlash. In the spot,… Read More