Super Bowl LIII is now in the record books, and the clear winners of the advertising game were cause-related and heartstring tugging ads. In total, there were 93 spots from 54 unique brands. Twelve ads that focused on first responders, inclusion, green energy, freedom of speech, and veteran’s issues raked in 26.3% of Digital Share… Read More
Razor Companies Shave TV Spend, Increase Reach *All data from TV ad measurement and analytics company iSpot.tv Jan 1- Aug 31st, 2018 The shaving industry relies heavily on TV to get its message out, with more than a quarter billion ($228.1mm) invested in TV ad campaigns through August 31, 2018. Those dollars have delivered more… Read More
Throughout the 2016 NFL Season, including playoffs through the NFC and AFC championship games, 706 brands have run 2,901 spots 39,877 times across NFL broadcasts, for a total estimated media spend of $4.2 Billion. These brands represent 144 Industries, which spread their spots across 7 networks [CBS, FOX, NBC, ESPN, NFL Network, ABC & ESPN… Read More
Holiday ads debut as early as September, but it’s the week of Black Friday when things start to heat up. With the ever-increasing prevalence of online sales, creating TV ads that grab viewers’ attention and get them to engage across screens has become more important than ever. Sony Pictures, Amazon, Apple, Old Navy, and Sprite… Read More
Inside the Report While athletes across the globe competed in Rio – Nike, UnitedHealthCare, Samsung, GEICO, McDonald’s and others competed (and spent $1.2 billion) for the attention of viewers on TV screens back home. The 2016 Olympic games saw 420 brands run 883 different creatives, ranking in 18.7 Billion TV ad impressions with 20,124 airings…. Read More
The 2015 FIFA Women’s World Cup came to a spectacular end last Sunday with the U.S. Women’s team triumphantly winning over Japan and the Fox Network winning with ratings. A record breaking 25.4 million viewers tuned in to the final match making it the most watched U.S. soccer game of all time. This, combined with… Read More
iSpot.tv’s official 2015 Game Day Super Bowl top ten commercials have been calculated by digital activity across YouTube, Facebook, Twitter and search. Online activity is also weighted so that promoting and sharing is worth more than just watching. Always’ “Like A Girl”, was an instant success during the game, but it wasn’t until the next… Read More