It’s no secret that sports are a huge driver of reach and engagement for TV audiences and brands. Now with the changes happening in TV brought on by streaming, live sports is arguably the most reliable way for brands to reach a lot of people, at once, when they are leaning forward and engaged. However,… Read More
The holiday season comes with a considerable amount of advertising noise. But for years, brands have cut through the clutter and effectively reached target consumers with the right creative and media strategies in place. So, what are those time-tested best practices? By examining how brands approached the Thanksgiving holiday this year, key tips and takeaways… Read More
Despite increasing fragmentation, the NFL remains the top linear program for both advertisers and audiences. Through the first eight weeks of the 2023-24 season, NFL games accounted for nearly 7% of all national linear household TV ad impressions, making it the No. 1 program by a significant margin. The NFL even managed to grow its… Read More
The shift is on – the popularity of streaming compared to linear viewing is increasing and not turning back. Despite the massive migration to streaming platforms, many advertisers remain cautious to move ad dollars accordingly. With the streaming revolution came technical complexities, evolved infrastructure, and a complex web of streaming media inventory. Advertisers are asking… Read More
Once again in Q3, pharmaceutical companies made significant investments in TV advertising. Many unveiled new creative approaches around existing brands, and introduced new prescription drugs that received FDA approvals. For “rising” pharma brands – those that didn’t advertise in 2023 or had the largest year-over-year increase in TV ad impressions – there was a strong… Read More
The battle to be America’s top beer was in full swing in Q3, as brands grew TV reach year-over-year. Beer brands’ household TV ad impressions were up 10.3% compared to Q3 2022. While sporting events certainly contributed to this increase, those were far from the only programming where audiences saw beer ads pouring in. For… Read More
Quick-serve restaurants had a strong TV ad presence once again, as the top brand industry in Q3 2023 by household ad impressions (as it was in Q3 2022). QSR TV ads had 6.4% more impressions than the next most-seen industry, automakers. The secret sauce for QSRs? Laughs. Humor was prevalent among QSR ads in Q3,… Read More
In Q3, household TV ad impressions for consumer packaged goods* (CPG) climbed nearly 11% year-over-year on national linear TV. This growth comes from a similar increase in airings compared to Q3 2022. Notably, CPG brands spent the quarter leaning into program genres like drama & action, which have been effective at providing TV ad reach…. Read More
Streaming services continue to prioritize subscriber growth and customer retention, but Q3 presented unique challenges due to entertainment industry disruptions. Enter football season, which gave many of the NFL’s media partners a valuable opportunity to attract streaming service sign-ups through promos. In Q3 2023, NFL games delivered 9% of TV ad impressions for streaming services… Read More
Earlier this year, the Independent Streaming Alliance (ISA) – which counts Allen Media Group, Chicken Soup for the Soul, Scripps, Vevo, Tastemade and Trusted Media Brands as members – announced that it had tapped iSpot as its official measurement partner. The alliance chose iSpot because it needed third-party measurement that was trusted, transparent and always-on… Read More
As iSpot continues to make strides in advancing cross-platform TV measurement, we’re thrilled to announce we’ve reached an agreement with Paramount for currency measurement. Considering the rich history between Paramount and iSpot, the announcement of this partnership is a natural evolution. For nearly a decade, collaboration between the two companies has driven marketplace innovation –… Read More
Leading mutual insurance company, Amica, found broader unique audience reach beyond linear TV when it expanded ad efforts to streaming environments. Using iSpot Unified Measurement, Amica analyzed the incremental reach and performance of ads running across linear TV and major streaming providers. iSpot Unified Measurement analysis determined the brand’s streaming ads converted at a 6x… Read More