Stay on top of emerging Big Game ad trends as they unfold in our Super Bowl 2024 Ad Center, which features the latest teasers and pre-releases. In the world of Super Bowl advertising, storytelling reigns supreme. While celebrities often steal the spotlight, it’s the ads that craft compelling narratives around the brand that leave a… Read More
The decision to use celebrities in advertising is a heavily weighted one. The high cost of featuring star talent itself is a hurdle for most advertisers. But the fit with the brand is where the real challenge lies, given the potential for unexpected and potentially unflattering news. However, if done right, there is nothing like… Read More
There’s a reason why brands aim to connect with audiences using humor, and quite often do so during the Super Bowl. In fact, humor has been on the rise in Big Game ads for years – and despite the fact that 72% of 2023 Super Bowl ads applied humor, the mood of the audience points… Read More
The TV industry met numerous tests in 2023 – from continued audience fragmentation, to entertainment work stoppages and fewer premium events (like the Olympics and Men’s World Cup) relative to 2022. Still, ad reach was resilient this past year as networks and advertisers alike adjusted on the fly to the shifting landscape. iSpot found that… Read More
It’s no secret that as streaming continues to expand its influence over audiences, trying to reach consumers with the right messages at the right time has befuddled advertisers and continues to do so. This past holiday season, even streaming platforms themselves got into the “spirit,” rolling out promos to capture subscribers to a great deal… Read More
According to new data from iSpot Media Measurement, GOLO, the health and wellness solutions company, is home to the fastest-growing brand in the ultra-competitive weight loss industry. By capturing 0.47% Share of Voice across all TV in 2023, GOLO jumped 16 positions year-over-year by overall brand TV ad impressions, from No. 24 to No. 8…. Read More
It’s not enough for brands to just reach audiences with TV advertising. Audiences also have to like and connect with the creative they see, too. And one way to help make that happen is with humorous ads. Data from iSpot Creative Assessment shows that the funniest and most likeable ads can go hand-in-hand. Looking at… Read More
It’s no secret that sports are a huge driver of reach and engagement for TV audiences and brands. Now with the changes happening in TV brought on by streaming, live sports is arguably the most reliable way for brands to reach a lot of people, at once, when they are leaning forward and engaged. However,… Read More
The holiday season comes with a considerable amount of advertising noise. But for years, brands have cut through the clutter and effectively reached target consumers with the right creative and media strategies in place. So, what are those time-tested best practices? By examining how brands approached the Thanksgiving holiday this year, key tips and takeaways… Read More
Despite increasing fragmentation, the NFL remains the top linear program for both advertisers and audiences. Through the first eight weeks of the 2023-24 season, NFL games accounted for nearly 7% of all national linear household TV ad impressions, making it the No. 1 program by a significant margin. The NFL even managed to grow its… Read More
The shift is on – the popularity of streaming compared to linear viewing is increasing and not turning back. Despite the massive migration to streaming platforms, many advertisers remain cautious to move ad dollars accordingly. With the streaming revolution came technical complexities, evolved infrastructure, and a complex web of streaming media inventory. Advertisers are asking… Read More
Once again in Q3, pharmaceutical companies made significant investments in TV advertising. Many unveiled new creative approaches around existing brands, and introduced new prescription drugs that received FDA approvals. For “rising” pharma brands – those that didn’t advertise in 2023 or had the largest year-over-year increase in TV ad impressions – there was a strong… Read More