With the rapid evolution of media consumption and data analytics, TV marketing has undergone a profound transformation. Kyle Tassinari, Head of Marketing at DriveTime, recently shared strategies for connecting TV advertising to business outcomes at TV Disrupt 2024, emphasizing the importance of data-driven decision-making and strategic partnerships. Data-Driven Outcomes In today’s complex TV advertising landscape,… Read More
A large beer brand has done it again, setting a new standard for alcoholic beverage ads. During TV Disrupt 2024, a Senior Brand Manager for a leading beer brand took us behind the scenes to reveal what made this campaign so successful. Hosted by Peter Daboll, Chief of Strategy and Insights at iSpot, this session… Read More
With streaming becoming the predominant way for consumers to connect with the sight, sound and motion of engaging content, it’s also a must for marketers to understand how CTV campaign investments are performing incrementally against linear. That’s why at the beginning of the year iSpot – who works with 85% of America’s top 100 brands… Read More
The consumer shift from linear viewing to CTV represents a huge opportunity for all facets of the media industry – from media sellers and publishers to brands and agencies. That’s why we’re thrilled to announce our new, two-way data and measurement collaboration with Roku – the leading streaming platform in the media ecosystem today. iSpot… Read More
At iSpot’s annual TV Disrupt event, iSpot CEO & Founder Sean Muller addressed cross-platform advertising’s biggest challenges head-on, outlining innovative measurement solutions to continue to correct the industry’s course amid the headwinds of fragmentation. The iSpot vision hinged on the need for advertisers to unify ad measurement across creative, audience, and outcomes, in order to… Read More
While iSpot continues to revolutionize measurement, innovate its products and hire world-class talent, we’re also committed to helping clients find value in all audiences – be it family-focused content for a leading entertainment brand or rolling out innovative ways to measure streaming. We’re also committed to measuring ALL audiences. That means helping clients like multicultural… Read More
Solutions to the industry’s biggest challenges took center stage in New York City at TV Disrupt, the annual showcase for innovation in TV and video measurement, held by iSpot. iSpot Founder and CEO Sean Muller kicked off the afternoon addressing advertiser’s top pain points, in particular, identity, fragmentation, the creative and media disconnect, and delivering… Read More
iSpot has always sought to drive innovation in measurement – from hiring world-class talent to laying a foundation for cross-platform ad-based currencies by becoming the first company to earn MRC accreditation for National TV ad occurrence reporting. Continuing this trend to help our clients and the industry as a whole uncover value, we are proud… Read More
Celebrating the achievements of remarkable women is important here at iSpot, especially during Women’s History Month. With that in mind, we are thrilled to honor our own Lindsey Woodland, who received a Multichannel News Wonder Women Award in New York last week. The annual event recognizes and applauds the achievements of phenomenal women in the… Read More
Under Armour, together with ToolAI, recently made waves in the advertising industry with the use of artificial intelligence (AI) in the production of a new ad. While it’s not the industry’s or the brand’s first foray into AI, the approach garnered press attention and sparked discussions about the future of advertising, particularly with regard to… Read More
Continuing our mission to drive innovation and transform cross-platform TV measurement in reliable ways for publishers, brands and agencies, we’re excited to announce a broad collaboration with Comcast’s AudienceXpress. AudienceXpress provides market-leading media solutions that allow advertisers to buy premium TV advertising across all screens on an audience basis and, this partnership with iSpot will:… Read More
The 96th Academy Awards was a winner for ABC on Sunday, both in terms of advertising and audience results, according to data from iSpot. This year’s Oscars delivered 16.07% of primetime TV ad impressions on Mar. 10, which was three times more than the next program. The event also delivered 5.10% of the full day’s… Read More