While consumers prepare to welcome all things fall, many marketers have their sights set further ahead, wrapping up their 2024 holiday season campaign plans. With content consumption habits and the media landscape evolving at breakneck speeds, these marketers can’t just plug in last year’s holiday playbook and expect the same results. One major shift on… Read More
In this Measurement Mavens interview, Leslie Wood, Chief Research Officer at iSpot, shares insight into iSpot’s latest measurement and currency advancements. Having played a pivotal role in our recent JIC certifications, Wood leads her team of best-in-class researchers and data scientists with a passion for innovation and a belief in the power of people. Wood… Read More
Since being founded in 2012, iSpot has been committed to helping the industry move out of the dark – providing brands and publishers the critical information they need around when and where ads aired and how campaigns perform. Our real-time system for tracking and measuring TV ads has changed the game for the industry and… Read More
In this Measurement Mavens interview, Matt Sweeney, Chief Investment Officer at GroupM US, shares his thoughts on the future of content consumption and the vital role of cross-screen measurement. Consumers today curate their viewing habits more than ever before. Live TV is now primarily reserved for sports and news, while most other content is consumed… Read More
Whether consumed through social, digital, streaming, or linear channels, video is just that – video – the most engaging medium for engaging audiences. And today’s marketers require a deeper understanding of how ad campaigns reach and perform against these scattered audiences, all of the places they consume video. Today, iSpot became TikTok’s first audience measurement… Read More
As more marketers shift ad spend to meet viewers when and where they’re watching, gaps in their measurement solutions still hold them back. One of the biggest blind spots is understanding how their streaming strategies and share of voice on ad-supported streaming platforms stack up against competitors. Sourcing insights from our Streaming Competitive solution, iSpot’s… Read More
As streaming continues to drive a habitual change in how consumers access content – and poses a huge opportunity for publishers, brands, agencies and marketers to connect with those consumers – it’s mission critical for the industry to have a clear and accurate way of measuring this ecosystem. To help their own clients understand the… Read More
The industry’s annual sojourn to Cannes Lions is now well in the rear-view mirror, and the second half of another year of change is underway. The overarching topics and trends that emerge from the discourse along the Croisette in Cannes have proven to be a barometer for what’s happening in the industry at large. This… Read More
In this Measurement Mavens interview, Kyler Blackmore, Media Director at Balance of Nature, shares how his team uses iSpot for creative testing, audience measurement, and business outcome attribution. Blackmore highlights how analyzing the broader impact of ads on website traffic and business outcomes has allowed Balance of Nature to optimize their linear and streaming campaigns… Read More
Understanding the impact of cross-screen advertising, in order to maximize overall campaign effectiveness, remains a top challenge for marketers today. With fragmentation of audiences at an all-time high, incrementality is one of the most important KPIs to track when gauging ad reach and performance. To help brands better understand the incrementality of connected TV and… Read More
Measurement Mavens is a thought leadership series from iSpot that celebrates TV measurement trailblazers, covering everything from creative success and streaming outcomes to currency and full-funnel performance. Live sports remain the most powerful TV content genre for brands to deliver ad messages to engaged and growing audiences. Despite major shifts in overall TV viewership, events… Read More
iSpot continues to revolutionize streaming measurement – from helping clients like multicultural media and marketing services company My Code understand their audience beyond linear TV to teaming up with Roku as their preferred measurement provider. That’s why we’re thrilled to announce we’ve teamed up with LinkedIn to combine the power of their first-party, B2B audience… Read More