It’s no secret that streaming video–and the consumer changes this technology has brought to the industry–represents a measurement challenge. Streaming is also a huge opportunity for publishers, agencies and brands seeking to capitalize on these viewers within this nascent media environment–so long as they have an accurate manner of measurement, of course. To help their… Read More
In today’s landscape of entrepreneurship and greater consumer access, opportunities for challenger brands are at an all-time high. These ambitious, often smaller brands seek to disrupt industries ruled by established giants, striving to win over consumers. Yet, against competitors with strong brand loyalty, visibility and deeper pockets, challengers must be bolder, using unique strategies to… Read More
iSpot recently hosted back-to-back events in Chicago and LA, bringing together industry experts to discuss the future of video ad measurement. The events were filled with inspiring sessions that explored how brands are coming together to harness the power of creative testing, cross-platform measurement, and full-funnel outcomes to optimize ad impact and drive better results…. Read More
In today’s environment of entrepreneurship, stewardship and broader access to consumers, the opportunities for challenger brands have perhaps never been higher. These often smaller yet ambitious brands aim to disrupt industries dominated by established players, taking on the challenge of standing out and winning consumer preference. However, when competing against entrenched players with established brand… Read More
Thanksgiving and football aren’t just tradition—they’re an unmissable moment for brands. In 2023, the NFL set a Thanksgiving Day viewership record for the second year in a row, with an average of 53.9 million fans tuning into the three holiday games. These peak Thanksgiving Day audiences offer brands a powerful connection point, where game-day excitement… Read More
iSpot has continued to push measurement forward–from getting Joint Industry Committee (JIC) currency certification for our cross-platform measurement methodology, to helping advertisers independently measure and verify cross-media reach of TikTok campaigns relative to linear via our Unified Measurement solution. Yet, our commitment to advancing measurement and fostering talented, innovative teams that drive success never stops…. Read More
Brands are constantly searching for innovative ways to maximize return on ad spend (ROAS). One brand, Balance of Nature, found a game-changing solution in iSpot. Kyler Blackmore, Media Director at Balance of Nature, recently discussed how the brand transitioned from a traditional advertising model to a data-driven approach that transformed its business. Watch the full… Read More
The NFL has seen a significant rise in female viewership over the past year, fueled in part by Taylor Swift’s headline-making appearances at games. During Super Bowl LVIII alone, her 12 on-screen moments reached an impressive 98.47 million viewers, highlighting her influence—especially among female fans. Taylor Swift’s Super Bowl LVIII on screen appearances. While Swift’s… Read More
Tom Keaveney, EVP of Business Development at iSpot, sheds light on one of the media industry’s toughest challenges: accurately measuring business outcomes in a fragmented landscape. Although unifying measurement isn’t a new challenge, the rapid growth of content across devices and platforms has made it even more complex—and critical. Today, effective video ad measurement requires… Read More
According to the U.S. Census Bureau, the median household income now sits at $80,610 (2023), while Statistica estimates that just under 41% are expected to earn $100,000 or more in 2024. This income level, no longer confined to niche luxury markets, has now become a mainstream audience segment that most advertisers should actively consider in… Read More
This is part 4 of a 4 part series that explores the benefits of iSpot Data Connect., our next-gen identity and big data infrastructure, engineered for smarter measurement. In this series, we’ve walked through the value of the iSpot Universe Spine and how big data helps turn fragmented or dispersed data into actionable business insights…. Read More
As Senior Brand Manager at Diageo, Aamir Raj leads the development and execution of Guinness campaigns in the U.S., with a core focus on building emotional connections with consumers. As today’s viewers become increasingly fragmented across touchpoints, Aamir underscores the importance of a data-driven media strategy anchored in creative testing. By blending authentic storytelling with… Read More