Tom Keaveney, EVP of Business Development at iSpot, sheds light on one of the media industry’s toughest challenges: accurately measuring business outcomes in a fragmented landscape. Although unifying measurement isn’t a new challenge, the rapid growth of content across devices and platforms has made it even more complex—and critical. Today, effective video ad measurement requires… Read More

According to the U.S. Census Bureau, the median household income now sits at $80,610 (2023), while Statistica estimates that just under 41% are expected to earn $100,000 or more in 2024. This income level, no longer confined to niche luxury markets, has now become a mainstream audience segment that most advertisers should actively consider in… Read More

This is part 4 of a 4 part series that explores the benefits of iSpot Data Connect., our next-gen identity and big data infrastructure, engineered for smarter measurement. In this series, we’ve walked through the value of the iSpot Universe Spine and how big data helps turn fragmented or dispersed data into actionable business insights…. Read More

As Senior Brand Manager at Diageo, Aamir Raj leads the development and execution of Guinness campaigns in the U.S., with a core focus on building emotional connections with consumers. As today’s viewers become increasingly fragmented across touchpoints, Aamir underscores the importance of a data-driven media strategy anchored in creative testing. By blending authentic storytelling with… Read More

This is part 3 of a 4 part series that explores the benefits of iSpot Data Connect, our next-gen identity and big data infrastructure, engineered for smarter measurement. Audiences are spread out across linear, streaming, digital and social video environments, shifting viewing devices throughout the day. It’s easy to feel overwhelmed – particularly when your… Read More

We recently shared new research revealing that the mere presence of political ads does not generally have a contaminating effect on brand messaging, even when aired right before brand ads. However, questions remain on the most effective messaging strategies and creative executions during election season.  Advice from viewers: Staying mindful of current events and public… Read More

This is part 2 of a 4 part series that explores the benefits of iSpot Data Connect, our next-gen identity and big data infrastructure, engineered for smarter measurement. When every dollar – and every ad impression – counts, advertisers, media companies, and agencies need precision, clarity, and inclusivity in their data to ensure their media… Read More

This is part 1 of a 4 part series that explores the benefits of iSpot Data Connect, our next-gen identity and big data infrastructure, engineered for smarter measurement. For decades, TV measurement has been fraught with challenges. From the inability to properly assign exposures to the right audiences, to double counting and misrepresenting viewers, getting a… Read More

For many American consumers, political ads are unlikeable and feel intrusive to their viewing experiences. Frustration often increases as they are exposed to more of these (often negative in tone) ads, particularly in swing states or as election day approaches.  For brand advertisers, this raises the concern of whether airing commercials alongside political ads might… Read More

In this Measurement Mavens interview, Jonathan Chin, VP of Customer Acquisition at SimpliSafe, shares how iSpot has become the brand’s “source of truth,” empowering his team with holistic audience and outcome measurement in a fragmented media ecosystem. SimpliSafe initially partnered with iSpot for competitive information, using the insights to shape its audience strategy based on… Read More