UPDATE [Friday, Feb. 5, 2016, 1:00 p.m. PT] — Two website-building companies, Wix and Squarespace, have ads in Super Bowl 50.
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Category: Ad Watch
UPDATE [Friday, Feb. 5, 2016, 11 a.m. PT] — Wireless “Un-carrier” T-Mobile’s ad featuring a cameo by pop star Drake and his big summer hit “Hotline Bling” is far outpacing the pack on paid and earned impressions across Facebook and Twitter when it comes to Super Bowl 50 teasers and pre-release ads.
Super Bowl 50 Trends Celeb Bowl As coined by Ad Age a couple of days ago, this year is the ‘Celeb Bowl’ for advertisers—we count 40 celebs so far with many more advertisers yet to unveil. So far, 2016 has eclipsed last year’s count of 27 by the same measure.
On Monday, Advertising Age dubbed Super Bowl 50 the “Celeb Bowl,” noting that at least 33 stars are slated to appear in commercials during the big game, vs. 28 last year.
In these final days leading up to Super Bowl 50, brands are not only promoting their ads, but releasing them in full before the game. So far this week, 22 advertisers have come out with new Super Bowl pre-releases and teasers, bringing the total up to 44. As a result, the competition for online attention… Read More
If the broadcast of Super Bowl 50 is anything like last year’s big game, a huge chunk—roughly half—of the views of Super Bowl ads will happen before the actual game. Whereas Super Bowl advertisers used to keep a very tight lid on their creative until the day of, now plenty of them release teasers and… Read More
Super Bowl rookies are on the rise with Amazon Echo, Apartments.com, Bai, Buick, Colgate, LG, Marmot, PayPal, Persil ProClean, Pokemon, Quicken Loans, Shock Top, SoFi and SunTrust Banks all making their first appearances in the big game.
Impatient ad lovers rejoice! The Super Bowl may still be a week away, but you don’t have to wait to watch the commercials. Thirteen brands have now pre-released their Super Bowl 50 spots: Acura, Axe, Avocados From Mexico, Heinz Ketchup, Honda, Hyundai, LG Televisions, MINI, Pokemon, Quickbooks, Quicken Loans, Shock Top and SoFi.
We’re just over a week away from the biggest sports (and advertising) showdown of the year, the Super Bowl. As early players leak teasers and pre-releases of their ads, the battle for pre-game digital dominance is getting heated. Fifty-three trailers, pre-releases and teasers for the Super Bowl 50 ads have already been released, with new… Read More
In hopes that the early birds will get the worm, advertisers have been releasing teasers and previews of their Super Bowl ads leading up to the big game. This tactic has become standard practice amongst many Super Bowl advertisers over the past few years now. But it seems that showcasing celebrities in the ads is… Read More
The 73rd Annual Golden Globes aired last Sunday night on NBC. In addition to honoring the best of film and television, the awards show also meant a captive audience and the perfect platform for brands to launch new campaigns, with six brands making new commercial debuts on Golden Globes night.
November marked the release of four much-awaited games: Fallout 4, Star Wars: Battlefront, Rise of the Tomb Raider and Call of Duty: Black Ops III. Combined, they spent a total of roughly $46 million on TV advertising in November and each snagged top spots on our engagement charts. But they have more than their spend… Read More