Industry leaders might get all the glory, but challenger brands are the ones to watch. Without the pressures to maintain that top spot, challenger brands can take risks. Kia, whose bold hybrid advertising has featured everything from hip-hop hamsters to Blake Griffin, is a prime example of a challenger brand that has used its position… Read More
An incredibly competitive landscape, often cutthroat advertising tactics, and ever-evolving products make the wireless industry a particularly tough one. AT&T, Sprint, Verizon and T-Mobile are always looking for new ways to get ahead of one another, but what really leads to success?
The 2015 FIFA Women’s World Cup came to a spectacular end last Sunday with the U.S. Women’s team triumphantly winning over Japan and the Fox Network winning with ratings. A record breaking 25.4 million viewers tuned in to the final match making it the most watched U.S. soccer game of all time. This, combined with… Read More
With a noticeable increase in ads aimed toward empowering females and challenging gender stereotypes, this could very well be the year of the woman in the eyes of advertisers. So far in 2015, we’ve seen several companies take part in the femvertising marketing approach, connecting with TV audiences while earning brands recognition and massive online… Read More
At the mid-way point of the 2015 FIFA Women’s World Cup, FOX, its advertisers, and competing national soccer teams, are all scoring and seeing results. FOX, who is covering the first of its four contracted Men and Women’s World Cups, is already seeing gains despite initial doubts. Advertising Age reports that inventory for the games… Read More
On Sunday April 19, CBS aired the Academy of Country Music Awards. The three and half-hour co-hosted extravaganza not only featured eleven awards and nineteen performances, but it also aired fifty-two minutes of commercials, including twenty-one promos from host network CBS. iSpot.tv takes a look at the numbers.
While the MTV Movie Awards handed out 17 different honors during Sunday night’s three-hour extravaganza, iSpot.tv kept track of all the spots and airings that occurred during commercial breaks.
This week, Lane Bryant boldly set out to redefine sexy and embrace body diversity for women with its Cacique lingerie line. And, social media is loving every bit of it – curves and all. After only a few days, the campaign of big proportions is strongly influencing massive online buzz and has received more than… Read More
The battle of the brands for NCAA supremacy became a slugfest between wireless carrier AT&T and auto manufacturer Buick during a Finals game that generated more than $150 million in spending, $40 million more than the Final Four games just two days before.
Southwest Airlines’ dancing bachelorette returns for another wedding season thanks to low cost one-way fares – and a very popular viral commercial. In less than a week, the Dallas-based airline invested approximately the same Estimated Spend as it did over the four-month life span of the first spot that also featured the dance floor diva…. Read More
Last week, GMC unveiled the first of three new ads as part of a new campaign designed to raise awareness of its low-profile truck brand, according to a March 2 article in Advertising Age. General Motors announced the new campaign will be the broadest advertising campaign for GMC within the past 15 years with a… Read More
Adidas kicked off the year with a fresh new approach, expanding outside of its soccer comfort zone with a spot that focused around golf. The commercial featured golf shoes fitted with Adidas’ Boost technology that is already featured in other Adidas footwear. Precisely two weeks later, Nike released its first commercial of 2015, also golf-related,… Read More