At the beginning of this week, we gave you a look at the brands and ads with the most digital buzz during Olympics programming; today we’re updating that ranking. Among brands, Nike is still winning gold, but Samsung Mobile has surpassed UnitedHealthcare, while McDonald’s has risen above GEICO. Looking at the most popular individual commercials,… Read More
Last week we showed you the brands that are spending big on Olympics programming, plus the ads with the most spend; today we’re updating that list as the games near the finish line. Automakers still top the chart, but Chevrolet (3.6%) has surpassed BMW (3.3%) for the brand with the highest estimated spend. GEICO comes… Read More
Last week we showed you the most-seen ads during the first six days of the Olympics; today we’re updating that list. From August 5-16, 393 brands have run 776 spots a total of 14,089 times, generating a whopping 14 million TV ad impressions, 12.7 billion of which were live. The industry ranking from last week… Read More
With the first week of the Olympics down, we took an updated look at the most engaging brands and ads to see what viewers are engaging with. Among brands, Nike leads the charge, followed by UnitedHealthcare and Samsung Mobile. When it comes to the most popular individual commercials, UnitedHealthcare takes the gold, thanks to its… Read More
With the Olympics in full swing, we took a look at the brands spending the most across NBCUniversal’s Rio broadcasts. Auto makers lead the way — specifically BMW (4% of the estimated total spend) and Chevrolet (3.6%). GEICO (3.1%), Samsung Mobile (3%) and VISA (2.7%) round out the top 5. But when it comes to… Read More
With the kind of ad volume we’re seeing during the Olympics telecasts across NBC and its sister networks (NBC Sports, USA Network, BRAVO, MSNBC and CNBC), just about every conceivable type of industry is represented — but some categories and brands are standing out as the biggest, most enthusiastic backers of Rio 2016 programming. Across… Read More
Want the big picture regarding TV advertising on the Olympics? We’ve got it. So far, from Friday’s Opening Ceremony through Wednesday night, 316 brands have run 582 spots a total of 5,971 times across NBC and its sister networks (NBC Sports, USA Network, BRAVO, MSNBC and CNBC), with 1,183 of the spots running during primetime…. Read More
The 2016 NBA Finals saw more than just the Cleveland Cavaliers and the Golden State Warriors battling it out. During the games, 171 brands ran 292 spots 1,243 times across two networks, for a total estimated media value of $281.4 million. These airings generated over 4.2 billion impressions on TV, with 98.4% coming in live… Read More
The 88th Annual Academy Awards saw advertisers showing up and spending big – an estimated $2 million for each 30-second spot.
Advertisers went all out in honor of music’s biggest night. Monday’s CBS broadcast of the 58th Annual Grammy Awards saw a turnout of 51 brands and 82 commercials. Overall, the ads earned close to 614 million TV impressions and were watched, on average, 87% of the way through. Additionally,13 brands took the opportunity to debut… Read More
The final in-game numbers are in! On Super Bowl Sunday 62 brands came to play, airing 97 unique Super Bowl commercials. By compiling the resulting data across every ad, we have a clear view into how Super Bowl advertising performed overall.
And the winners are… Mountain Dew, Hyundai, T-Mobile, Hyundai and T-Mobile! Yep, you read that right. While Mountain Dew’s haunting “Puppymonkeybaby” took the number one spot for digital performance on game day, T-Mobile and Hyundai each landed two Super Bowl ads in the top five most engaging, making the top five a party of three.