With many brands expanding from linear TV advertising into streaming, they need robust analytics that help justify and optimize the investment. iSpot Unified Measurement does just that. By measuring TV and video ad performance across screens from a single platform, advertisers gain valuable insight into incremental reach and conversions achieved through streaming ads in addition… Read More
TV was turned on its head in 2020. But despite a lack of tentpole events like live sports for months on end, a lot of advertisers were able to make the most of these ridiculously challenging times by monitoring shifts in viewer behavior and adjusting their ad strategies to the “new normal.” Viewership got more… Read More
With Unified Measurement, Brands Gain Unprecedented Ability to Verify, Optimize and Plan Cross-Screen Ad Delivery Against Age and Gender Currency Targets in Real Time and Connect Exposures to Business Outcomes BELLEVUE — Dec. 9, 2020 — iSpot, the always-on TV ad measurement and attribution company, today announced an upgraded set of granular audience measurement capabilities… Read More
It’s no secret that TV advertising has been challenging all year, though this holiday season’s already presented some new hurdles for Black Friday and Cyber Monday — including a later Amazon Prime Day (October), one fewer NFL Thanksgiving game and brands starting sale messaging earlier in the fall. Still, those hurdles weren’t enough to thwart… Read More
Disruptive brands have started to rethink the way they approach TV advertising and measure return on their investment. Where advertisers were once paying for eyeballs and attention, they are now looking for new ways to tie advertising to key business outcomes that make a real impact, such as visits and sales. Moreover, industry leaders know… Read More
COVID-19 was a hot topic during the first four weeks of the NFL’s 2020 season, and it’s sure to grow for the rest of this fall as well. As cases pop up around the league, we’ve already seen numerous games get moved — with more likely to come, too. But for the time being, Sundays… Read More
According to eMarketer, the cord cutters that were once only a small sliver of the US population will make up more than a fifth of households by the end of 2021 and around a quarter of households by 2022. And with the new generation of “cord nevers” entering the scene, there are no signs of… Read More
With production stalled, and TV tentpoles and live sports off the air for months, late July and August were a welcome sight for the industry. MLB, NBA and NHL action all returned, and with them came impressions boosts and big brand advertisers. However, that was also a bit of a prelude to this fall, when… Read More
iSpot is happy to announce it has done the work to help brands and networks measure addressable advertising campaigns in accordance with the Open Addressable Ready measurement specifications developed by Project OAR, the consortium of media companies agencies and TV company, VIZIO. iSpot is the only company to create a real-time TV ad feed that… Read More
Adopting and advancing a TV Advertising program comes with a variety of challenges that can be mitigated with high-quality performance insights. However, sometimes you simply don’t know what you don’t know. That’s why we’ve identified 7 common mistakes that should be avoided when ramping up TV advertising, along with recommendations to more effectively prove and… Read More
By Stuart Schwartzapfel, SVP, Media Partnerships at iSpot As the TV industry continues its massive transformation, brands are increasingly finding audiences in new streaming environments and experiences. And as ad-supported streaming providers proliferate, they not only need to prove they can deliver audiences and impressions, but to thrive, they need to prove the ad exposures… Read More
Background The coronavirus pandemic brought drastic change to all corners of the television and advertising industries this year. Some marketer categories, like travel, faced truly existential crises — but others are faring better given the circumstances (get our report about the explosion in streaming-service ads). Our always-on TV ad measurement and attribution platform is constantly… Read More