By Stuart Schwartzapfel Music video network Vevo reaches a billion daily views on average, making it an attractive destination for brands to leverage its cultural cachet. And with the proliferation of cord cutting and streaming TV viewing, Vevo has been rapidly expanding its OTT distribution to match changing consumption habits and deliver premium music videos… Read More
In our new series “Ask the iSpot Expert,” one of our very own at iSpot walks us through their area of expertise in TV and video advertising measurement. To kick things off, we sat down with Peter Daboll, Chief of Strategy and Insights at iSpot and the former CEO of Ace Metrix (an iSpot.tv company). … Read More
From a brand perspective, we already covered who won the “Big Game” with the top creative from this year’s Super Bowl. Taking a wider view, however, we can also observe which industries made it their own, generating buzz and positive feedback during game day. Below are quick spotlights on five different advertiser industries from Super… Read More
The dust has settled on this year’s Super Bowl. And while it was abundantly clear who took home the win on the field, the off-the-field battle between advertisers requires some additional analysis. In 2021, 67 different brand spots (and 87 ads overall) generated $481.2 million in est. ad revenue for CBS, plus 6.3 billion TV… Read More
The Super Bowl is the biggest TV event every year, and despite all of the potential attention brands can garner by advertising, the game can also create a lot of noise that makes it more difficult for messages to come through. Or at least it does for brands not armed with the right data and… Read More
For the first time in 37 years, Budweiser is not getting Super Bowl airtime. The brand’s decision (which doesn’t include all ABInBev brands) is part of a trend where legacy Super Bowl advertisers are opting out of the 2021 game. That’s right: This year Hyundai, Kia, Avocados From Mexico, Coca-Cola, Pepsi, and many more will… Read More
A storyline, CTA, or celebrity might make perfect sense in the boardroom, but what if as soon as your ad goes to market, consumer response is lukewarm? Or, worst-case scenario, your ad sparks social media uproar and leaves your brand image tarnished. Sales lift might be the ultimate goal of an ad campaign, but there… Read More
Geico, although perhaps best known for its gecko spokescreature, has a long history of tapping celebrities for its TV commercials. From Salt-N-Pepa to Ice-T to Boyz II Men, multiple musicians have appeared in its ads over the years. Most recently, Tag Team, the hip hop duo known for “Whoomp! (There It Is),” got its Geico… Read More
After a decade that’s seen Pepsi produce 11 Super Bowl ads, PepsiCo has announced that it will bench its flagship brand for Super Bowl LV. But Pepsi is still storming the big event as title sponsor of the halftime show starring The Weeknd, who appears in what is to date the most buzzed-about TV ad… Read More
Brands can take a variety of approaches to the Super Bowl with the goal of producing memorable creative. In recent years, “empowering” ads have been on the rise during the big game — a trend that is likely to continue in 2021 given how the tone of spots shifted throughout last year. These ads typically… Read More
Through two weeks of the NFL Playoffs, live games have generated 20.5 billion TV ad impressions for brands, against an estimated spend of $858.7 million. Using data from iSpot.tv and Ace Metrix Creative Assessment below, we look at the top brand spots from the first two rounds of the playoffs: 1. H&R Block: With or… Read More
Acquisition Creates Cross-Screen Platform for Measuring Brand Impact and Business Outcomes for TV Advertising in Real Time BELLEVUE AND LOS ANGELES — JAN. 14, 2021 — iSpot.tv has acquired Ace Metrix, a pioneer in attitudinal measurement for TV and video creatives. The deal delivers the marketplace a single-source solution for tracking the business outcomes and… Read More