The Roastmaster General is back, but this time Jeff Ross’ target isn’t a celebrity — it’s a “talking peanut with no pants.” That’s right, for its Big Game TV ad, Planters is putting Mr. Peanut in the line of fire and things are sure to get salty. Since the teaser debuted on February 1, “Jeff… Read More
With increased pressure to justify ad spend across TV, advertisers can’t afford to waste budget on “black boxes.” When advertisers don’t have access to a holistic measurement tool, they are often forced to make decisions based on patched-together data from multiple sources. This is especially challenging for cross-platform advertising that incorporates CTV. The lack of… Read More
iSpot’s Ace Metrix Creative Assessment video ad testing has been gauging consumer response to Super Bowl ads* for 13 years and counting. With so many different goals in mind for brands, evaluating Super Bowl ad success cannot be limited to a single measure or ranking. By applying natural language processing and machine learning techniques to tens… Read More
Super Bowl Sunday is one of the biggest nights of the year for marketers, and these days the advertising action kicks off weeks in advance, with brands releasing teasers of their Big Game spots to stir up excitement and attention. Heineken got onto the field extra early this year, debuting a teaser for Heineken 0.0… Read More
iSpot’s Ace Metrix Creative Assessment video ad testing has been gauging consumer response to Super Bowl ads* for 13 years and counting. With so many different goals in mind for brands, evaluating Super Bowl ad success cannot be limited to a single measure or ranking. That’s not to say Creative Assessment data doesn’t correlate with other… Read More
iSpot’s Ace Metrix Creative Assessment video ad testing has been gauging consumer response to Super Bowl ads* for 13 years and counting (2010-2022), covering 695 spots from 273 brands. During this period, gameday ads have certainly changed to reflect the times, but some trends have held firmly in place. Every brand may have different objectives… Read More
Recently, iSpot was named in the Hottest Ad Tech Companies of 2022 by Business Insider. The global news publication explained their decision, “iSpot is making big moves in streaming TV advertising. Last year, iSpot took aim at Nielsen’s dominance as the de facto measurement provider for TV advertisers. This year, it followed through on that… Read More
Today a host of our network and platform partners announced the formation of Joint Industry Council (JIC) to help implement standards and certification processes for premium video. The goals, outlined in the official press release include: While iSpot awaits details on how to participate in the certification process, as careful stewards of second by second… Read More
The last year was a transformative one for TV measurement. New currencies took center stage amid the push for better data accuracy with audiences continuing to migrate toward streaming. TV’s massive reach – 8 trillion ad impressions were delivered in 2022 – puts measurement at the forefront of every shift within the industry. And despite… Read More
Peter Daboll, Chief of Strategy and Insights for iSpot.tv and our resident Marketing Master, profiles a wide range of avenues brands have taken in 2022 towards Diversity & Inclusion. Our dive into diversity & inclusion in advertising has so far examined both the checkbox approach and zeroing in on a single societal segment. Now we… Read More
As part of our ongoing mission to help brands measure every moment of TV and CTV advertising wherever it happens, we’re happy to announce iSpot is now the preferred CTV measurement partner for TripleLift. Brands using iSpot measurement on TripleLift’s CTV exchange platform can now get a deeper understanding of the incremental reach it delivers compared… Read More
Sam’s Club started its holiday advertising with a different type of commercial: a short film starring Kevin Hart. In the 2:20 “movie trailer,” Hart must rush to Sam’s Club after his holiday party ends up much bigger than expected. Much to his dismay, his daughter’s boyfriend tags along and asks for her hand in marriage…. Read More