2020 underscored the importance of delivering the right message at the right time. Between the pandemic, civil unrest and the presidential election, brands had to navigate heightened consumer sensitivities. As a result, funny ads declined last year as brands pivoted messaging to avoid seeming out of touch with the national mood. Prior to the pandemic,… Read More
In our “Ask the iSpot Expert” blog series, one of our very own at iSpot walks us through their area of expertise in TV and video ad measurement. Traditional TV ad buying and measurement systems were built on the premise that TV viewing occurs at a household level. And it did, in the beginning, when… Read More
In the late 80s, 15-second ads made their TV debut as a budget-friendly alternative to the rising cost for 30 seconds of airtime. Since then, marketers have wondered which ad length is more effective. 15-Second vs. 30-Second Ads An iSpot study of more than 4.5 million commercial airings found that on average, 15-second commercials grab… Read More
In our “Ask the iSpot Expert” blog series, one of our very own at iSpot walks us through their area of expertise in TV and video ad measurement. Benchmarking has long been the norm (pun intended) in digital marketing. However, that hasn’t been the case for TV advertising until recently. With real-time, syndicated cross-platform TV… Read More
In our “Ask the iSpot Expert” blog series, one of our very own at iSpot walks us through their area of expertise in TV and video ad measurement. Largely driven by disruption from the pandemic, addressable TV is gaining its long awaited traction in the marketing world. Steve Murtos, VP of Customer Success, explains how… Read More
In our new series “Ask the iSpot Expert,” one of our very own at iSpot walks us through their area of expertise in TV and video advertising measurement. To kick things off, we sat down with Peter Daboll, Chief of Strategy and Insights at iSpot and the former CEO of Ace Metrix (an iSpot.tv company). … Read More
A storyline, CTA, or celebrity might make perfect sense in the boardroom, but what if as soon as your ad goes to market, consumer response is lukewarm? Or, worst-case scenario, your ad sparks social media uproar and leaves your brand image tarnished. Sales lift might be the ultimate goal of an ad campaign, but there… Read More