Peter Daboll, Chief of Strategy and Insights for iSpot.tv and our resident Marketing Master, profiles a wide range of avenues brands have taken in 2022 towards Diversity & Inclusion. Our dive into diversity & inclusion in advertising has so far examined both the checkbox approach and zeroing in on a single societal segment. Now we… Read More

As part of our ongoing mission to help brands measure every moment of TV and CTV advertising wherever it happens, we’re happy to announce iSpot is now the preferred CTV measurement partner for TripleLift.  Brands using iSpot measurement on TripleLift’s CTV exchange platform can now get a deeper understanding of the incremental reach it delivers compared… Read More

Sam’s Club started its holiday advertising with a different type of commercial: a short film starring Kevin Hart. In the 2:20 “movie trailer,” Hart must rush to Sam’s Club after his holiday party ends up much bigger than expected. Much to his dismay, his daughter’s boyfriend tags along and asks for her hand in marriage…. Read More

Our first chapter on D&I examined ads that represented as many segments of our society as possible in a single creative. In this section, we will review the Creative Assessment results of ads taking the opposite approach – keying in on a single segment in a bid for authenticity. II. Targeted Representative Storytelling Mass Mutual… Read More

TV ad budgets are facing increased scrutiny as economic uncertainty grows, mass layoffs continue and consumers’ wallets tighten. Brands have started to pull back marketing spend throughout Q3 and into Q4, including the world’s biggest-spending advertiser, P&G. Yet, most of those advertisers find themselves held to the same ROI and performance goals. Even marketers with… Read More

The holiday shopping season kicked off last week with a major emphasis on football among retail TV advertisers. From Nov. 24-28, 12.65% of retail brands’ TV ad impressions were delivered by the NFL, which was up from 9.02% the year before. College football also got in on the action, with 3.87% of retail TV ad… Read More

On Nov. 16, in a packed press event at 30 Rock, our partners at NBCUniversal gave reporters a full view of their ongoing transformation surrounding advertising technology and measurement.  The event was a follow up to the One22 event in February, where NBCU made a pledge to utilize iSpot as a currency in the upfronts. … Read More

Etsy is kicking off the holiday shopping season with a campaign dedicated toward travelers, with a focus on the importance of family and friends vs. a promotional brand message. As the spot says, “Distance means so little when a gift says so much.” Since the campaign kicked off on Oct. 30, the ads have generated… Read More

By testing all video creatives, marketers can look cross-sectionally and within categories to understand the complex communication required to have an impact with today’s increasingly challenging consumer.  In iSpot’s Marketing Master Series, we will look at what marketers are actually doing, rather than being prescriptive about what they should do. We look at these marketing… Read More

While the Astros beat the Phillies to win the World Series on the field, advertisers competed for eyeballs away from the action. To that end, Samsung Mobile was the most-seen brand during the 2022 World Series, with 3.20% of all TV ad impressions during the games on Fox. Year-over-year, Samsung had 333% more TV ad… Read More

iSpot is honored to be recognized as the Hottest TV Measurement Company of 2022 in  Adweek’s annual Hot TV List. Adweek’s annual Hot List is an industry standard that awards the best and brightest brands in TV, media, digital and tech. This comes off a pivotal year for iSpot, with high-level acquisitions, investments, and partnerships… Read More