At the 2014 Creative Arts Emmys, held on Aug. 16, TBWA/Media Arts Lab took home a statue for Best Commercial in honor of its compelling brand work for Apple. The holiday ad, “Misunderstood,” showcased iPhone’s video capability through the lens of a solemn teenager using technology to connect with his family. Emotional commercial plays can… Read More
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Author: The iSpot Team
Mister Sketch Markers TV Spot, ‘Make Coloring Even More Fun’ debuted July 14, 2014. The commercial goes to great lengths in demonstrating how scents get into their innocent Mister Sketch Markers. Using never-before-seen footage, the spot features video of a healthy young blueberry captured in a rare state of immediate flatulence. The after-effects of which… Read More
Samsung’s first national TV commercial for their music service Milk Music, aired on Monday, July 21. Since its primetime debut, the spot has aired 11 times across eight networks. But it is online where the numbers really impress, with close to 23 million views, and over 16,000 social interactions since July 2, 2014. Milk Music is… Read More
New national TV ads that debuted this week include LG’s new G3 Laser-Autofocus smartphone. Similar to Lexus’ ‘Strobe’ commercial earlier in the week, the ad captures attention with its clever use of color and light, and a stuntman running in an LED suit against a city nighttime backdrop. iSpot.tv analytics can reveal that, the LG… Read More
Lexus fittingly premiered their third ‘Amazing-in-Motion’ spot entitled ‘Strobe’ on The Science Channel yesterday. The ad from creative agency CHI & Partners features dozens of stuntmen in lit suits, each illuminated one at a time, to give the illusion of a single “light-man” running across the city skyline of Kuala Lumpur. Stink Digital are the… Read More
Guinness tugs at the heart strings with their first new TV spot in over six months, and reaches an iSpot Ad Effectiveness Rating of 9.6 (out of 10). The spot titled “Empty Chair” aired during Sunday’s World Cup Final on ABC, and depicts a bartender placing a pint of Guinness on a table each day until… Read More
The iSpot team has been busy tracking all the commercials that ran during the 2014 NCAA March Madness tournament. Here’s a closer look at the numbers. NCAA advertisers generated 6M online video views for ads, 735k+ explicit searches during broadcast, and 73K explicit social actions related to the ads during broadcast. 16k of the social… Read More
The iSpot.tv team has been busy tracking social-media buzz around every TV spot that aired during the Oscars and the Oscars red-carpet pre-show. So which brands won? “Pepsi and Samsung were the clear winners for Oscar buzz around advertising,” says iSpot.tv founder and CEO Sean Muller. “Pepsi employed a Super Bowl-like strategy leading up to… Read More
Now that the 2014 Winter Olympics in Sochi—aka the XXII Olympic Winter Games—have wrapped up, the iSpot team decided to take a deep dive into the data surrounding TV advertising during the event. First, some big-picture stats: • More than 250 brands ran nearly 500 unique ads during the Olympic broadcasts in the United States. • iSpot… Read More