For many American consumers, political ads are unlikeable and feel intrusive to their viewing experiences. Frustration often increases as they are exposed to more of these (often negative in tone) ads, particularly in swing states or as election day approaches.  For brand advertisers, this raises the concern of whether airing commercials alongside political ads might… Read More

FBS college football games generated 248 billion minutes of TV viewing in 2023. The 2024 season will see the most widespread changes to conference membership in many years as 14 schools switch leagues. Those changes will drive a massive reallocation in each conference’s share of TV viewing. iSpot examined college football TV viewing during the… Read More

In this Measurement Mavens interview, Jonathan Chin, VP of Customer Acquisition at SimpliSafe, shares how iSpot has become the brand’s “source of truth,” empowering his team with holistic audience and outcome measurement in a fragmented media ecosystem. SimpliSafe initially partnered with iSpot for competitive information, using the insights to shape its audience strategy based on… Read More

Since being founded in 2012, iSpot has been committed to helping the industry move out of the dark – providing brands and publishers the critical information they need around when and where ads aired and how campaigns perform.  Our real-time system for tracking and measuring TV ads has changed the game for the industry and… Read More

Whether consumed through social, digital, streaming, or linear channels, video is just that – video – the most engaging medium for engaging audiences. And today’s marketers require a deeper understanding of how ad campaigns reach and perform against these scattered audiences, all of the places they consume video.  Today, iSpot became TikTok’s first audience measurement… Read More

As streaming continues to drive a habitual change in how consumers access content – and poses a huge opportunity for publishers, brands, agencies and marketers to connect with those consumers – it’s mission critical for the industry to have a clear and accurate way of measuring this ecosystem. To help their own clients understand the… Read More

Understanding the impact of cross-screen advertising, in order to maximize overall campaign effectiveness, remains a top challenge for marketers today. With fragmentation of audiences at an all-time high, incrementality is one of the most important KPIs to track when gauging ad reach and performance.  To help brands better understand the incrementality of connected TV and… Read More

iSpot continues to revolutionize streaming measurement – from helping clients like multicultural media and marketing services company My Code understand their audience beyond linear TV to teaming up with Roku as their preferred measurement provider.  That’s why we’re thrilled to announce we’ve teamed up with LinkedIn to combine the power of their first-party, B2B audience… Read More

With streaming becoming the predominant way for consumers to connect with the sight, sound and motion of engaging content, it’s also a must for marketers to understand how CTV campaign investments are performing incrementally against linear. That’s why at the beginning of the year iSpot – who works with 85% of America’s top 100 brands… Read More

The consumer shift from linear viewing to CTV represents a huge opportunity for all facets of the media industry – from media sellers and publishers to brands and agencies. That’s why we’re thrilled to announce our new, two-way data and measurement collaboration with Roku – the leading streaming platform in the media ecosystem today.   iSpot… Read More

While iSpot continues to revolutionize measurement, innovate its products and hire world-class talent, we’re also committed to helping clients find value in all audiences – be it family-focused content for a leading entertainment brand or rolling out innovative ways to measure streaming. We’re also committed to measuring ALL audiences.  That means helping clients like multicultural… Read More