This is part 3 of a 4 part series that explores the benefits of iSpot Data Connect, our next-gen identity and big data infrastructure, engineered for smarter measurement. Audiences are spread out across linear, streaming, digital and social video environments, shifting viewing devices throughout the day. It’s easy to feel overwhelmed – particularly when your… Read More

We recently shared new research revealing that the mere presence of political ads does not generally have a contaminating effect on brand messaging, even when aired right before brand ads. However, questions remain on the most effective messaging strategies and creative executions during election season.  Advice from viewers: Staying mindful of current events and public… Read More

This is part 2 of a 4 part series that explores the benefits of iSpot Data Connect, our next-gen identity and big data infrastructure, engineered for smarter measurement. When every dollar – and every ad impression – counts, advertisers, media companies, and agencies need precision, clarity, and inclusivity in their data to ensure their media… Read More

This is part 1 of a 4 part series that explores the benefits of iSpot Data Connect, our next-gen identity and big data infrastructure, engineered for smarter measurement. For decades, TV measurement has been fraught with challenges. From the inability to properly assign exposures to the right audiences, to double counting and misrepresenting viewers, getting a… Read More

For many American consumers, political ads are unlikeable and feel intrusive to their viewing experiences. Frustration often increases as they are exposed to more of these (often negative in tone) ads, particularly in swing states or as election day approaches.  For brand advertisers, this raises the concern of whether airing commercials alongside political ads might… Read More

In this Measurement Mavens interview, Jonathan Chin, VP of Customer Acquisition at SimpliSafe, shares how iSpot has become the brand’s “source of truth,” empowering his team with holistic audience and outcome measurement in a fragmented media ecosystem. SimpliSafe initially partnered with iSpot for competitive information, using the insights to shape its audience strategy based on… Read More

Since being founded in 2012, iSpot has been committed to helping the industry move out of the dark – providing brands and publishers the critical information they need around when and where ads aired and how campaigns perform.  Our real-time system for tracking and measuring TV ads has changed the game for the industry and… Read More

Whether consumed through social, digital, streaming, or linear channels, video is just that – video – the most engaging medium for engaging audiences. And today’s marketers require a deeper understanding of how ad campaigns reach and perform against these scattered audiences, all of the places they consume video.  Today, iSpot became TikTok’s first audience measurement… Read More

Understanding the impact of cross-screen advertising, in order to maximize overall campaign effectiveness, remains a top challenge for marketers today. With fragmentation of audiences at an all-time high, incrementality is one of the most important KPIs to track when gauging ad reach and performance.  To help brands better understand the incrementality of connected TV and… Read More

iSpot continues to revolutionize streaming measurement – from helping clients like multicultural media and marketing services company My Code understand their audience beyond linear TV to teaming up with Roku as their preferred measurement provider.  That’s why we’re thrilled to announce we’ve teamed up with LinkedIn to combine the power of their first-party, B2B audience… Read More