Unilever’s Hellmann’s is rewinding back to 1989 for its fifth Super Bowl spot with a creative tribute to the iconic “When Harry Met Sally” dining scene at Katz Deli—featuring original stars Meg Ryan and Billy Crystal. While the brand’s 2024 “Mayo Cat” Big Game commercial also leaned into star power and humor, it didn’t quite… Read More
Molson Coors is making its third consecutive appearance in the Big Game, bringing a fresh spin to its “Choose Chill” mantra—while also stirring up pre-game excitement with a new celebrity (Timothy Simons) and the popular “Case of the Mondays” Coors Light stunt. However, the brand’s 2024 Super Bowl “Chill Train” sparked the strongest intent of… Read More
Reese’s, a Super Bowl Rookie last year, is returning to the Big Game for the second consecutive year. With a 30-second spot, the ad is expected to feature a runaway bride and a scooter-riding grandma in hot pursuit to find Reese’s Chocolate Lava Big Cup. The brand actually launched the new item a bit more… Read More
Returning to the Big Game after a two-year absence, Taco Bell’s 30-second ad will reportedly celebrate the brand’s biggest fans, some of whom showed up for the Live Más Drive-Thru Cams. While no product has been mentioned as the star of the Big Game ad, a teaser featuring Doja Cat (who also appeared in the… Read More
Booking.com is no stranger to the Super Bowl. With last year’s ad starring Tina Fey still running, the brand is returning to 2025’s Big Game for the fourth consecutive year. In fact, Booking.com’s 2024 Super Bowl ad generated the brand’s highest purchase intent over the past year. What made this creative so effective in driving… Read More
Emotional storytelling lies at the core of impactful advertising, and few approaches are as effective as heartfelt narratives. By showcasing acts of kindness, human connection, and moments of vulnerability, marketers forge meaningful relationships with audiences. In this part of iSpot’s year-end review, we celebrate the most heartfelt ads of 2024—those that moved viewers, inspired action,… Read More
Connected TV (CTV) is no longer the future—it’s here. With nearly half of all TV viewing now occurring on CTVs, CTV ad spend is expected to grow 10% annually through 2027, outpacing Linear TV. Yet despite this shift, a majority of TV ad impressions still go to Linear TV according to eMarketer. iSpot and LG… Read More
Nostalgia is a powerful force in video advertising, evoking cherished memories and stirring deep emotional connections. In a year when many viewers longed for simpler times, brands leaned into nostalgia to foster warmth, trust, and loyalty. This segment of iSpot’s year-end review highlights the top ads of 2024 that tapped into nostalgia, reminding viewers of… Read More
Emotional content in video advertising captures attention and creates memorable experiences—essential in a competitive advertising landscape. By tapping into humor, advertisers not only entertain but also build stronger connections with consumers, making their brands more relatable and engaging. In this year-end review, iSpot spotlights the funniest ads of 2024 that left audiences laughing and talking… Read More
In today’s rapidly maturing TV streaming landscape, advertisers need holistic measurement that showcases the impact of advertising campaigns to drive meaningful business outcomes. That’s why we are excited to announce the next chapter in our partnership with Roku – the leading streaming platform in the media ecosystem. Since announcing the first-of-its-kind partnership last year, iSpot… Read More
It’s no secret that streaming video–and the consumer changes this technology has brought to the industry–represents a measurement challenge. Streaming is also a huge opportunity for publishers, agencies and brands seeking to capitalize on these viewers within this nascent media environment–so long as they have an accurate manner of measurement, of course. To help their… Read More
In today’s landscape of entrepreneurship and greater consumer access, opportunities for challenger brands are at an all-time high. These ambitious, often smaller brands seek to disrupt industries ruled by established giants, striving to win over consumers. Yet, against competitors with strong brand loyalty, visibility and deeper pockets, challengers must be bolder, using unique strategies to… Read More