Missed the commercials of the Big Game? We’ve got you covered! Here are the top 10 Super Bowl Ads by Digital Share of Voice. Game Day Totals TV Ad Impressions: 6,191,742,839 Earned Online Views: 50,951,345 Social Impressions: 805,725,403 Advertisers: 55 Spots: 83 Show Promos: 19 Top Ads by Digital Share of Voice (Excluding Movie Trailers… Read More
It’s Game Day, which means the battle for brand attention is reaching a fever pitch. No sense in holding back now. What clever surprises are in store? Who knows but what’s certain is at iSpot, we’ll be measuring how all of the Super Bowl 52 ads play across Facebook, Twitter, YouTube and in search engines,… Read More
Every year when the pricing comes out for the Super Bowl everyone asks the same question “Is it worth it?” When the ratings come in and the social media channels are all filled with Super Bowl chatter, people will at least agree that Super Bowl ad was good for driving awareness. Now, we can tell something the… Read More
Learn How iSpot Clients Connect TV Ad Impressions to Business Outcomes Historically, television advertisers have been presented analytics riddled with poor data quality with limited granularity and precision and next to nothing for real-time campaign measurement…until iSpot. But don’t take it from us, our clients and media metrics research firm Sequent Partners agree. After investigating… Read More
Get the full recap of this year’s top performing Black Friday ads. Each year, big brands spend millions of TV advertising dollars to target holiday shoppers. Our latest report investigates the strategies and trends used to reach this audience, analyzes the top-spending advertisers & top-performing ads, while also providing a year-over-year comparison of the holiday… Read More
Following Three Years of Product Development of Ad Measurement Products that leverage Smart TV Technology from Inscape, iSpot.tv Makes Major Bet on TV Attribution and Attention Currencies Seattle/San Francisco/New York — December 13, 2017 — iSpot.tv the leader in attention and conversion analytics for TV advertising, today announced it has deepened its partnership with VIZIO’s… Read More
iSpot has just been ranked the 9th fastest-growing technology company in North America on Deloitte’s 2017 Technology Fast 500! The Deloitte Technology Fast 500 awards acknowledge companies who, while experiencing rapid growth, successfully combine technological innovation and entrepreneurship to reset industry standards and change the way business is carried out. We’ve spent the past five… Read More
We’ve introduced a new Attention Analytics product module into our platform. This product makes it easy for TV advertisers to see when viewers are tuning out or growing tired of specific creatives, and is comprised of 3 critical metrics: Attention Score Attention Score measures viewer attention, based on a viewer’s tendency to interrupt an ad… Read More
Lexus will be airing one 30-second commercial during the second quarter of Super Bowl 2017 for its new LS and LC vehicles. The teaser ‘Man & Machine’ features actress Minnie Driver as the new voice of the brand and will be coming from the ad agency Team One. Lil Buck is also featured. In addition… Read More
Kia will return to the Super Bowl for its eighth straight year with an ad from David & Goliath, its agency of record since 2000. The brand released two teasers, ‘Run’ and ‘Iceberg’, both featuring Melissa McCarthy. Last year’s 60-second spot, ‘Walken Closet,’ starring Christopher Walken came in 31st place by digital engagement on game… Read More
KFC is debuting its first official in-game Super Bowl commercial during the fourth quarter of the Big Game with a 15-second spot. The ad, titled ‘Colonel vs. Colonel’ features Billy Zane as the Colonel who loves gold so much, he’ll put it on his legs, thighs, and tenders. Rob Riggle is also featured, trying to… Read More
Budweiser, a staple of Super Bowl advertising, is set to air one 60-second commercial during Super Bowl 2017. Coming from ad agency Anomaly, the ad, ‘Born the Hard Way,’ celebrates the brand’s 141 years of business. The commercial shows the story of Budweiser’s founder, Adolphus Busch, and his journey from Germany to St. Louis, where… Read More