At iSpot.tv, we call ourselves “professional TV watchers”, but what we actually do involves far more than just watching. At the core of what makes iSpot unique is our ad catalog, which is the most robust and accurate library of TV ad creatives in the industry. In fact, if you’ve ever googled a commercial, chances… Read More
iSpot.tv has been bringing digital-like metrics to TV Advertising for years, providing our clients with best-in-breed media measurement, TV conversion, attention, segment and engagement analytics. Some would believe this is a straightforward process, as easy as taking raw viewing (ACR) data, doing some massaging, putting it in a spreadsheet and, “Voila!” Mission accomplished. The harsh… Read More
iSpot.tv tracks TV ads at scale and produces a wide range of analytics– among them, the propensity for interruptions or “attention.” This week we’re releasing findings from a recent analysis of 37,854 TV commercials across 4.7 million TV ad airings, across all formats, in which we decipher the biggest factors driving interruptions. When viewed at… Read More
Razor Companies Shave TV Spend, Increase Reach *All data from TV ad measurement and analytics company iSpot.tv Jan 1- Aug 31st, 2018 The shaving industry relies heavily on TV to get its message out, with more than a quarter billion ($228.1mm) invested in TV ad campaigns through August 31, 2018. Those dollars have delivered more… Read More
Right in the middle of summer, it starts to happen–you see that first ad for notebooks and backpacks. Another week or so goes by and suddenly you realize that every other ad during the commercial break is for laptops, dorm essentials and new clothes. Back to School season has returned. This year, we decided to… Read More
For years iSpot.tv has been bringing digital-like metrics to the TV Advertising industry. We started as the only company to deliver real-time TV ad measurement at scale. We then became the first to connect TV ad exposures to digital actions, such as search and activity on Social Media platforms. We then introduced validated-impression measurement so… Read More
No one reached more than Volkswagen The 2018 world cup may not have featured an American team but it broke streaming records and still generated advertisers 6.04 billion TV ad impressions on 8,576 ad airings across six networks. And that’s just for new episodes only in the U.S. While we all know France walked away… Read More
Sean was presented his Entrepreneur Of The Year® award at the Pacific Northwest gala event on June 15, 2018. EY, the global leader in assurance, tax, transaction and advisory services, has announced our CEO & Founder, Sean Muller, as the recipient of the Entrepreneur Of The Year® 2018 Award in the Media & Advertising category… Read More
We are excited to announce our partners at NBCUniversal are utilizing our conversion analytics to make outcome-based TV selling a reality.
You may have heard about Attention Analytics, but what are they exactly? And more importantly, how can you use them to measure your TV investment? Attention metrics have long played an essential role in the planning and optimization of digital video campaigns but what do these analytics mean to TV advertisers? Attention Analytics for TV,… Read More
You can now connect the Impressions, Attention & Conversion Analytics we provide against your digital segments thanks to our recent partnership with LiveRamp Our union with LiveRamp®, an Acxiom® company and leading provider of omnichannel identity resolution, allows advertisers to connect the TV ad impression measurement and performance analytics iSpot provides with digital segments connected… Read More