Booking.com is no stranger to the Super Bowl. With last year’s ad starring Tina Fey still running, the brand is returning to 2025’s Big Game for the fourth consecutive year. In fact, Booking.com’s 2024 Super Bowl ad generated the brand’s highest purchase intent over the past year. What made this creative so effective in driving… Read More
Emotional storytelling lies at the core of impactful advertising, and few approaches are as effective as heartfelt narratives. By showcasing acts of kindness, human connection, and moments of vulnerability, marketers forge meaningful relationships with audiences. In this part of iSpot’s year-end review, we celebrate the most heartfelt ads of 2024—those that moved viewers, inspired action,… Read More
Connected TV (CTV) is no longer the future—it’s here. With nearly half of all TV viewing now occurring on CTVs, CTV ad spend is expected to grow 10% annually through 2027, outpacing Linear TV. Yet despite this shift, a majority of TV ad impressions still go to Linear TV according to eMarketer. iSpot and LG… Read More
Nostalgia is a powerful force in video advertising, evoking cherished memories and stirring deep emotional connections. In a year when many viewers longed for simpler times, brands leaned into nostalgia to foster warmth, trust, and loyalty. This segment of iSpot’s year-end review highlights the top ads of 2024 that tapped into nostalgia, reminding viewers of… Read More
Emotional content in video advertising captures attention and creates memorable experiences—essential in a competitive advertising landscape. By tapping into humor, advertisers not only entertain but also build stronger connections with consumers, making their brands more relatable and engaging. In this year-end review, iSpot spotlights the funniest ads of 2024 that left audiences laughing and talking… Read More
In today’s rapidly maturing TV streaming landscape, advertisers need holistic measurement that showcases the impact of advertising campaigns to drive meaningful business outcomes. That’s why we are excited to announce the next chapter in our partnership with Roku – the leading streaming platform in the media ecosystem. Since announcing the first-of-its-kind partnership last year, iSpot… Read More
It’s no secret that streaming video–and the consumer changes this technology has brought to the industry–represents a measurement challenge. Streaming is also a huge opportunity for publishers, agencies and brands seeking to capitalize on these viewers within this nascent media environment–so long as they have an accurate manner of measurement, of course. To help their… Read More
In today’s landscape of entrepreneurship and greater consumer access, opportunities for challenger brands are at an all-time high. These ambitious, often smaller brands seek to disrupt industries ruled by established giants, striving to win over consumers. Yet, against competitors with strong brand loyalty, visibility and deeper pockets, challengers must be bolder, using unique strategies to… Read More
In today’s environment of entrepreneurship, stewardship and broader access to consumers, the opportunities for challenger brands have perhaps never been higher. These often smaller yet ambitious brands aim to disrupt industries dominated by established players, taking on the challenge of standing out and winning consumer preference. However, when competing against entrenched players with established brand… Read More
iSpot has continued to push measurement forward–from getting Joint Industry Committee (JIC) currency certification for our cross-platform measurement methodology, to helping advertisers independently measure and verify cross-media reach of TikTok campaigns relative to linear via our Unified Measurement solution. Yet, our commitment to advancing measurement and fostering talented, innovative teams that drive success never stops…. Read More
According to the U.S. Census Bureau, the median household income now sits at $80,610 (2023), while Statistica estimates that just under 41% are expected to earn $100,000 or more in 2024. This income level, no longer confined to niche luxury markets, has now become a mainstream audience segment that most advertisers should actively consider in… Read More
This is part 4 of a 4 part series that explores the benefits of iSpot Data Connect., our next-gen identity and big data infrastructure, engineered for smarter measurement. In this series, we’ve walked through the value of the iSpot Universe Spine and how big data helps turn fragmented or dispersed data into actionable business insights…. Read More