Emotional content in video advertising captures attention and creates memorable experiences—essential in a competitive advertising landscape. By tapping into humor, advertisers not only entertain but also build stronger connections with consumers, making their brands more relatable and engaging. In this year-end review, iSpot spotlights the funniest ads of 2024 that left audiences laughing and talking… Read More

In today’s rapidly maturing TV streaming landscape, advertisers need holistic measurement that showcases the impact of advertising campaigns  to drive meaningful business outcomes. That’s why we are excited to announce the next chapter in our partnership with Roku – the leading streaming platform in the media ecosystem. Since announcing the first-of-its-kind partnership last year, iSpot… Read More

It’s no secret that streaming video–and the consumer changes this technology has brought to the industry–represents a measurement challenge. Streaming is also a huge opportunity for publishers, agencies and brands seeking to capitalize on these viewers within this nascent media environment–so long as they have an accurate manner of measurement, of course. To help their… Read More

In today’s landscape of entrepreneurship and greater consumer access, opportunities for challenger brands are at an all-time high. These ambitious, often smaller brands seek to disrupt industries ruled by established giants, striving to win over consumers. Yet, against competitors with strong brand loyalty, visibility and deeper pockets, challengers must be bolder, using unique strategies to… Read More

In today’s environment of entrepreneurship, stewardship and broader access to consumers, the opportunities for challenger brands have perhaps never been higher. These often smaller yet ambitious brands aim to disrupt industries dominated by established players, taking on the challenge of standing out and winning consumer preference. However, when competing against entrenched players with established brand… Read More

iSpot has continued to push measurement forward–from getting Joint Industry Committee (JIC) currency certification for our cross-platform measurement methodology, to helping advertisers independently measure and verify cross-media reach of TikTok campaigns relative to linear via our Unified Measurement solution. Yet, our commitment to advancing measurement and fostering talented, innovative teams that drive success never stops…. Read More

According to the U.S. Census Bureau, the median household income now sits at $80,610 (2023), while Statistica estimates that just under 41% are expected to earn $100,000 or more in 2024. This income level, no longer confined to niche luxury markets, has now become a mainstream audience segment that most advertisers should actively consider in… Read More

This is part 4 of a 4 part series that explores the benefits of iSpot Data Connect., our next-gen identity and big data infrastructure, engineered for smarter measurement. In this series, we’ve walked through the value of the iSpot Universe Spine and how big data helps turn fragmented or dispersed data into actionable business insights…. Read More

This is part 3 of a 4 part series that explores the benefits of iSpot Data Connect, our next-gen identity and big data infrastructure, engineered for smarter measurement. Audiences are spread out across linear, streaming, digital and social video environments, shifting viewing devices throughout the day. It’s easy to feel overwhelmed – particularly when your… Read More

We recently shared new research revealing that the mere presence of political ads does not generally have a contaminating effect on brand messaging, even when aired right before brand ads. However, questions remain on the most effective messaging strategies and creative executions during election season.  Advice from viewers: Staying mindful of current events and public… Read More

This is part 2 of a 4 part series that explores the benefits of iSpot Data Connect, our next-gen identity and big data infrastructure, engineered for smarter measurement. When every dollar – and every ad impression – counts, advertisers, media companies, and agencies need precision, clarity, and inclusivity in their data to ensure their media… Read More

This is part 1 of a 4 part series that explores the benefits of iSpot Data Connect, our next-gen identity and big data infrastructure, engineered for smarter measurement. For decades, TV measurement has been fraught with challenges. From the inability to properly assign exposures to the right audiences, to double counting and misrepresenting viewers, getting a… Read More