Despite not being an actual game, the NFL Draft remains one of the more popular sporting events on the calendar every year. So much so, in fact, that it’s become a three-day event with separate English-language airings across ESPN, ABC and the NFL Network. Needless to say, that provides a lot of opportunities for advertisers… Read More

Even with it being an odd year for the Oscars — lower audience, fewer movies, different show format — brands still jumped at the chance to advertise during the entertainment industry’s premier event.  The 2021 broadcast on ABC saw 26 new advertisers take part in over 39 minutes of ad time (nearly identical to what… Read More

After the pandemic pushed last year’s Masters to November, this year’s event was back in its normal spot on the calendar, in early April. And even though the tournament lacked some of golf’s household names atop the leaderboard, its small collection of sponsors still made the most of all four rounds and the surprising win… Read More

Times have changed for TV advertising as access to audience data has grown. Even the top brand advertisers are finding ways to make their approach less “mass market” and more targeted to specific viewers. This was the case for Ford. Despite being one of the most-seen advertisers on television, the car brand wanted to cut… Read More

TV may seem more turbulent than ever, but that doesn’t mean the ad-buying market is uncertain. In fact, the current environment creates even more opportunities for brands both new and old to embrace TV and its unmatched capabilities to reach audiences, no matter where, when or how they’re watching.  This joint report from Neustar and… Read More

TV data isn’t new, but this past year really underscored just how important it is to apply the right data to ad buying decisions. Without many primetime shows, live sports or upfronts, brands had to quickly adjust to follow migrating audiences on TV. While some of the TV ad trends that surfaced during the pandemic… Read More

The pandemic completely disrupted TV as a whole last March, but unlike many other live sporting events, the NCAA Men’s and Women’s Basketball Tournaments were both at the forefront of the shutdowns and completely cancelled. As a result, a billion dollars up and vanished. Networks needed to quickly pivot programming. And brands needed the right… Read More

While many live sporting events were postponed in 2020, the NCAA men’s and women’s basketball tournaments were among the only ones to be completely cancelled. The billion-dollar loss was not only felt by the teams set to play in the event — but the networks and brand advertisers, too. Thankfully, for everyone involved, both the… Read More

By Stuart Schwartzapfel  Music video network Vevo reaches a billion daily views on average, making it an attractive destination for brands to leverage its cultural cachet. And with the proliferation of cord cutting and streaming TV viewing, Vevo has been rapidly expanding its OTT distribution to match changing consumption habits and deliver premium music videos… Read More

From a brand perspective, we already covered who won the “Big Game” with the top creative from this year’s Super Bowl. Taking a wider view, however, we can also observe which industries made it their own, generating buzz and positive feedback during game day. Below are quick spotlights on five different advertiser industries from Super… Read More

The dust has settled on this year’s Super Bowl. And while it was abundantly clear who took home the win on the field, the off-the-field battle between advertisers requires some additional analysis. In 2021, 67 different brand spots (and 87 ads overall) generated $481.2 million in est. ad revenue for CBS, plus 6.3 billion TV… Read More